Media Planning Account Executive - Entry Level
London, England
6d ago
  • You will be responsible for supporting on the day-to-day m / SIX FMCG client relationships and to help create award winning work across the brands, working closely with your manager and supporting your team on all day-to-day tasks including planning, reporting, financial reconciliation and billing
  • Key role requirements :

  • Excellent organisational skills
  • Ability to listen to instructions and interpret tasks correctly
  • Proactive management of to-do lists and extra tasks that come from it
  • Accuracy for reporting, audience analysis and finance in particular
  • Client contact etiquette e.g. professional manner in all communication
  • Development of planning skills to make informed recommendations
  • Ability to understand the role of different media channels in the media mix, and the media owners within them
  • The ability to work with a host of individuals and teams across the network
  • Role Responsibilities

  • Support the Comms Planning Manager and Senior Comms Planning Exec in planning across all channels
  • Work with all teams internal and external to help deliver media plans and client solutions e.g. creative agency, digital delivery teams, OOH specialists
  • Knowledge and application of core planning & audience tools including Touchpoints / TGI & YouGov
  • Provide client point of contact for day to day queries
  • Management of ad-hoc requests
  • Owning all media plans & status sheets ensuring that they are kept fully up-to-date
  • Ensuring that POs & approved plans are saved, and the PO tracker is up to date
  • Support the team with administrative support across financial and operational tasks such as billing and financial bookings
  • Ensure timelines are managed with clients, creatives and specialists
  • Delivering competitive analysis as requested across the brands with insights applied
  • Support on creating post campaign analysis reports
  • Develop relationships with a variety of media owners to build understanding of what services and products exist
  • Deliver a weekly newsletter to share with clients about interesting sector updates, making sure to consider the So What for the client
  • Understanding of client’s business & industry sector, and the challenges facing them
  • Tracking industry developments and innovations
  • Staying in constant contact with the relevant internal teams e.g. Local Markets and specialisms such as Biddable, Reservation & Partnerships, to ensure all day-to-day needs are being met and tasks are being completed to deadline and specification
  • Owning key sections of RTB or PCAs e.g. audience analysis, campaigns to show key planning skills
  • Connecting with media owners to gain a good knowledge of the marketplace
  • Building up your knowledge of the UK / Ire market landscapes and nuances
  • Establishing relationships with team members of a similar level across the EMEA & Global marketplaces
  • Working with your manager to monitor and manage deadlines and deliverables across the network
  • Reporting into :

    Planning Director, Planning Manager

    Who are you?

    You’re new to agency life. You’re keen to learn about how we do things here, get a grasp of our processes and find out how we relate to our clients.

    As you are beginning, you’ll typically be learning the ropes by and overseeing business-as-usual tasks in your team, alongside smaller projects.

    What does success look like?

  • Start to own key briefs and have a POV on best channels and audience insights
  • Reguarly run status meetings
  • Well managed finance system with limited PO queries
  • Comprehensive competitive work that focuses on the so what for clients
  • Being the first point on certain accounts, clients and teams
  • Confidently speak about media channels and GroupM products
  • Be seen an integral member of a high performing team, delighting clients & playing a part in producing industry-recognised work, as well as building a strong knowledge network via Media Owners & your peers / Seniors
  • You’ll become a super-user of all key tools for planning, reporting and competitor monitoring including :
  • Audience & Insights tools e.g. YouGov, TGI, Statista, Warc
  • Finance
  • Media owners and marketplace
  • Competitor reporting -e.g. AdDynamix
  • Prioritisation / time management
  • IPA Foundation Certificate
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