Senior Marketing Manager - Sales Collateral
Hungerford, Engl, GB
18d ago

Drive global technology

We’re a global market leader in providing software and digital marketing solutions to the automotive industry. We’re innovating the way that automotive dealerships drive their customers’ car-

buying experience from the moment they run a search online all the way through to bringing their car back in for a service.

Join us and be a part of the evolution.

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organisation where every person matters.

You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

Purpose of role :

A key player in the local senior management team, you will be responsible for leading the design and execution of cross product messages for CDK solutions.

You will be responsible for developing innovative content and compelling marketing messages that resonate with both customers and prospects, with the goal of supporting CDK Sales and Regional Product Marketing teams internationally with generating pipeline.

Key Duties & Responsibilities :

  • Work with CDK Product Managers to gain a thorough understanding of CDK strategic products and they benefits they bring for automotive dealers
  • Convey the value proposition for individual or cross product solutions
  • Design and create marketing materials that support Field Sales & Local PMK in communicating the product value proposition, such as brochures, powerpoint presentations or product demo videos.
  • Work with CDK Product Managers and Marketing Communications team to support product launches and go-to-market activity
  • Work with Field Sales team to clearly understand their requirements for sales collateral to support customer pitches.
  • Support content development for CDK Product events, such as roadshows or lead generation events.
  • Ensure that all marketing materials produced reflect the new CDK brand and corporate messaging.
  • Collaborate with other CDK teams, such as Creative Services team to ensure high quality design of marketing materials
  • Brief external suppliers such as agencies or copywriters where required to assist in the production of markting materials.
  • Understand local market requirements and support regional marketing managers with developing sales collateral content for local products.
  • Do you dare to be different?

    We look for people with the right cultural fit. While our business is full of industry minds we also value those who are keen to work together and have the potential to develop new knowledge and skills.

    Innovation and collaboration means growth, and ours ultimately depends on yours.

    You will have the following skills and experience :

  • Demomstrable experience in B2B marketing
  • Experience in developing compelling marketing material and sales presentations
  • Experience in product marketing or developing collateral to support product launches
  • Experience in understanding product features and turning them into a clear value proposition(s)
  • Ability to work well in a team and manage relevant stakeholders
  • Strong copywriting and powerpoint design skills
  • Strong project and time management skills
  • Experience of Adobe Creative Suite would be an advantage
  • Why a career with CDK Global?

    We demand diversity . Our people may be spread across countries, continents and cultures, but we’re united by a passion and enthusiasm to drive our business forward.

    This means no matter where you work you’ll feel like part of our global team. Diverse backgrounds, ideas and experiences are the only way to deliver world-

    class service to our customers. Our differences are our strengths

    Your benefits. To help us attract and retain the best, we pay people according to performance, not length of service. We will also help you grow your career, not only through focused investment in learning and development but also by enabling you to explore the exciting opportunities our global market has to offer.

    The perfect opportunity awaits. Start your career with CDK Global.

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