Targeting & Loyalty Analyst
Liverpool UK
12d ago

About the Role

The Targeting & Loyalty analyst will focus on the targeting of CRM & Loyalty campaigns creating best practice across selections, execution and evaluation of all CRM & Loyalty initiatives.

They will support the Senior Loyalty & CRM Manager with the test and learn program and work closely with the insight team on model building and ROI improvements.

  • Ensure the customer is accurately represented, correctly targeted and relevantly communicated with across all marketing communications and touch points.
  • Make selection and campaign recommendations based on previous performance ensuring that the most relevant analysis is used to measure and evaluate value from the CRM program
  • Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect as well as creating new targeting techniques
  • Own the planning future technical solution strategy and continuous technology development (campaign management tool / ESP etc).
  • Implement test and learn strategies for campaigns. Report and track results to optimise campaign performance
  • Take ownership for all campaign reporting communicating results to the marketing team and wider business
  • Proactively identify areas where our database, models and data can be improved
  • Design and evolve actionable customer segmentations to support the business-wide understanding of who our customers are, what we mean to them, what they mean to us, and how to serve them better.
  • Ad hoc and deep dive customer analytics ensuring clear insights are presented with commercial and actionable recommendations.
  • Use customer data and research to continually refine and grow our understanding of Matalan’s customers, ensuring ongoing customer engagement within the business.
  • Input into the overarching loyalty & customer strategy utilising campaign learning’s.
  • Working closely with the Customer Strategy and the Brand Strategy teams within the Marketing department.
  • Work with the ATL, BTL & Ecommerce team on marketing econometrics and ROI improvements utilising Matalan’s econometrics tool.
  • About You

  • Significant experience with campaign management systems, ESP’s etc.
  • Advanced Knowledge of SQL essential
  • SAS / Modelling Tools advantageous
  • Digital analytics (GA / Web tools advantageous)
  • Experience in CRM & Loyalty Strategy
  • Marketing / Business / Maths / Statistics or related Degree (2 : 1 or above preferred).
  • Ideally a retail marketing background
  • Experience of working to tight deadlines in a fast paced environment, handling multiple tasks and able to prioritise
  • Experienced in Microsoft Excel.
  • In-depth knowledge of Databases.
  • About Matalan

    Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is a family retail business that is proud to serve its customer excellent quality at great value.

    With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the Matalan family you can expect some great benefits and the opportunity to be part of our exciting vision -

    to become the UK’s most trusted value retailer. This is Retail Made Real.

    In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date.

    Please apply as soon as possible if interested.

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