Overview of role :
You will be responsible for the brand positioning and communications strategy for RLB. You will be initiating and delivering content plans which are aligned with RLB’s strategic growth plans and demonstrate our offer and expertise and raise our profile.
You will be involved in the delivery of a digital marketing strategy, including the company website and social media channels.
Key responsibilities :
Oversee and govern RLB’s corporate identity and integrity of the RLB brand
Initiate, generate and govern external and internal communications, ensuring that content is timely, clear and consistent
Create, edit and proof high quality written content, including media releases, articles, white papers, newsletters, quotes, captions, profiles
Work with client development team to develop and launch thought leadership campaigns
Oversee and contribute to event and sponsorship opportunities
Oversee and contribute to award submissions
Develop and own publications programme and be responsible for content creation
Coordinate with external website agency and global stakeholders and oversee content plan for RLB website, keeping content current and relevant
Measure and report on content engagement
Support development and implementation of CRM
Support with generating content for audiences outside of the UK
Identify best practice for communications activity through existing channels and make recommendations to ensure progress
Keep up to date with content trends
Act as an RLB brand ambassador
Build relationships with stakeholders and colleagues across region(s) to create RLB brand champions
Person Specification :
Success in this position will require a strategic thinker, who is motivated, creative and shows initiative. Critical requirements include extensive writing experience, the ability to set priorities, teamwork skills, and knowledge of the built environment.
You must have :
Professional membership of CIM or CIPR
Broad communications experience
Excellent communication skills written and verbal
Exacting attention to detail
Experience of applying corporate writing style with minimal supervision
Experience in writing and editing copy for different channels and audiences
Knowledge and experience of CMS systems
Experience of Adobe InDesign
Experience of Google analytics reporting
Knowledge of SEO, A / B testing and marketing automation system
An understanding of CRM systems
Line Management experience
At RLB, our aim is to create and enhance an inclusive workplace culture where diversity is not only accepted but valued and built into our culture, creating opportunity for all.
In order to support this, we recognise the importance of flexible and agile working and are open to having conversations on how this could work for you and our business from day one.