My client is a multinational services company with offices on the M4 corridor. A PLC which is part of the FTSE 100, they are now growing their central brand team, responsible for an overall portfolio of over 30 brands globally.
driving improvement in marketing capabilities across the group.
As the Senior Brand (Group) Marketing Manager you will support day-to-day management of the brand globally and the Group Marketing team in driving the evolution of marketing across the organisation.
As you identify external best practice and work with agencies to implement internally you will work with internal business units to identify and share best practice across the organisation.
You will manage suppliers and work across functional and organisational lines to deliver results and work on brand strategy and brand architecture.
To establish and maintain standardised marketing core competencies and lead the development of plans to address marketing capabilities across group is at the core of the role.
To be successful you will have managed a regional or global brand and be familiar with brand management tools and execution.
Some international travel required (approx. once every 1 or 2 months).
What type of background should you have?
Coming from a B2C background is ideal and we need someone with expertise in marketing and brand management with a deep knowledge of the full set of capabilities that high performing marketing organisations require.
With strong stakeholder management and influencing skills you will have the ability to navigate across and exert influence on multiple stakeholder groups so, to have experience of working in matrix organisations is key.
To be comfortable with ambiguity and complexity and to have a background of working in customer-led businesses, or on customer orientated brands is required as is a solid understanding of brand strategy, brand architecture and portfolio thinking.
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