Performance Marketing Executive - PPC
Harrods
Hammersmith Hammersmith,GB
3d ago

Reporting into the Search Manager, the PPC Executive will help carry out initiatives outlined in the PPC roadmap as well as supporting the two Two-pronged SEO strategy and day to day duties.

This is a key support role working closely with the Search team consisting of the two biggest digital marketing channels within Harrods.

  • Managing the relationship with the Paid Search agency
  • Liaising with the feed provider to ensure full coverage of products, flagging issues and working on plans to optimise the feed
  • Helping to oversee agency optimisations to spot errors and provide suggestions to improve efficiency
  • Analysis of campaign results, identifying areas of improvement and resolutions by interpreting data from SA360, Google Ads, Google Analytics and Google Merchant Center
  • Adopting a Test and Learn approach and feeding in ideas to constantly optimise for the best performing process
  • Weekly, monthly and quarterly reporting to present insights and key learnings
  • Competitor analysis to highlight opportunities
  • Raising POs and monitoring of spend
  • About Us.

    Our Performance Marketing team work to ensure excellence and precision, in this exciting and dynamic team you will work with a variety of subject matter experts to deliver an efficient and targeted marketing strategy.

    This role is the perfect opportunity for a driven and passionate digital marketing professional to develop their career with our prestigious brand.

    About you.

    You are an experience Paid Search professional with either agency or in-house experience. You’re innovative and high organised with an ability to prioritise your workload.

    You’re experienced in both Google Ads and Search Ads 360 and enjoy working in a fast-paced environment. Attention to detail is key in this role as this role is analytical and you must have knowledge of Google Analytics.

    Our Promise to You .

    We have just gone into partnership with Farfetch and there is a lot of work going on to elevate our online presence. This role will enable you to work with different key stakeholders in the business.

    Out team is big and there is chance to grow within the business moving upwards or laterally. You are also rewarded with 22 days of annual leave plus your birthday off and up to 33% off our products only to name a few of the benefits!

    What Next?

    At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes and experiences and are proud of our culture where people from all walks of life can grow and thrive.

    What makes you unique makes us exceptional.

    If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or Instagram

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