Senior Content Manager
Kindred Group plc
4d ago

About Kindred

Over the last 20 years, Kindred Group has brought together 9 brands, which together form one of the largest online gambling companies globally.

With so many proud achievements to look back on, our future goal is simple to be the number one operator across all our markets.

In order to get there, we will continue to transform gambling by investing in new technology, exciting products, and above all, our people.

With over 1700 employees representing more than 60 nationalities working together to deliver the best & safest possible gambling experience for our customers every day.

The role

As Senior Content Manager, you'll be responsible for defining and managing the content plan for the Kindred Brand.

What you will do

  • Work closely with Content Team Lead to manage communication between central team and local markets (shared planning, reporting and meetings to create efficiencies and shared learning etc)
  • Own the content plan for the market
  • Developing the content strategy (across all channels) aligned with short-term and long-term Country Marketing Targets
  • Review key analysis on performance of content and optimise activity towards KPIs
  • Strong collaboration with optimization, analytics and UX teams to guide strategy
  • Adopting the use of new channels, in line with changing user behaviour, commercial goals and business intelligence / insights
  • Responsible for providing direction and management to internal design & development teams, agencies and / or third parties in the creation of marketing, advertising and influencer content
  • Responsible for providing feedback and direction to internal design & development teams, agencies and / or third parties to ensure the smooth running of the any content related digital properties or content management systems as / when required
  • Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
  • Writing engaging campaign emails, newsletters, landing pages, onsite banners and other marketing copy for online gaming and sports betting brands for both content activity and wider marketing communications
  • Producing brand communications that not only follow the guidelines and tone of voice, but appeals to our customers and inspires action
  • Support content manager with operational tasks where needed
  • Your experience

  • Demonstratable copywriting skills and experience in B2C marketing
  • 360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram
  • Good knowledge of site marketing
  • A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
  • Demonstrated experience in creating content that has delivered tangible results
  • An awareness of the role and importance of brand reputation in the new media age.
  • Experience in community management, online content trends and digital marketing techniques is required
  • Comfortable conversing about content at a senior level within a business
  • Good at building relationships with a wide range of stakeholders
  • Experience of defining strategy and planning
  • Good project management skills
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