Product Manager Redgate Software wants you, a commercially-oriented Product Manager, to come answer key questions about the future of its products.
Redgate’s customers love the products for radically improving the way they develop databases as part of applications. As a B2B business, we remove real frustrations for our users, but the user base (around 600,000) is big enough to use mass-
market techniques. Your mission* is to find signals in a lot of noise. Between feedback on UserVoice, forums, in-product analytics, user calls, community influencers, analysts, Sales and Marketing, everyone wants to tell you what to do.
Luckily, you have great intuition about what’s really important, and the discipline to pursue evidence to (in)validate your ideas.
You’re going to take a product group, which is one or more products in a problem space, and drive it forwards, taking responsibility for its success in the market.
This means determining its biggest opportunities , aligning development teams, Marketing and Sales to deliver a coherent product.
While experience of developer tools markets and Microsoft shops will help you be effective faster, your key skills are a mix of customer empathy and a world-
class, orthodoxy-busting ability to ask the right questions. (To give you a flavour, the management culture has been shaped by Good Strategy, Bad Strategy and the Lean Startup.
In the end, you must be comfortable working multiple incomparable factors into well-structured case for change. Day-to-
day this means planning and executing research to answer hard questions. It means spotting opportunities and finding fast ways to capitalise on them.
It means conducting user research, then working closely with User Experience, Development Leads, and Marketing to shape the offering.
A chunk of your time will be spent interrogating company data via Excel, SQL, and various consoles (Google Analytics and Mixpanel among them).
Facing outwards, you watch carefully as the markets evolve, and you help shape our community.