Brand and Loyalty Analytics Director
Egencia LLC
London, UK
2d ago

Expedia

At Hotels.com, we’re passionate about using Technology and Data to create an amazing travel experience and bring people of the world closer together.

We are looking for an outstanding individual to lead our Brand and Loyalty Analytics team and embed a customer-centric view into our understanding of performance.

You will be in charge of driving measurement and analysis of the effectiveness of our brand advertising, PR, social and sponsorship activities primarily focussed on our offline and online media spend developing new methodologies, building measurement tools, designing tests partnering with marketing leaders to make decisions.

In addition, your team will provide decision support to our Loyalty analytics team with an aim to provide actionable insights to improve customer experience of the programme and optimise the incremental value generated by our Loyalty members.

You will work closely with our other analytics teams, particularly our marketing analytics teams, and we will be looking for an analytics leader who can help us continue to drive for analytics excellence across the team.

This is an exciting opportunity to join an upbeat and international work environment, where Data is at the core of everything we do and Customer Centricity is top of the agenda.

If you have a talent for analytics, a penchant for innovation, an orientation for action and you are an advocate of the customer, this could be the role for you!

What you'll do

You will work with your team of 5 analysts to deliver against a broad range of projects, which include :

  • Developing approaches to measure the effectiveness of our brand spend
  • Applying advanced analytical and modelling techniques to measure the incremental value of our Loyalty program Hotels.com Rewards -
  • and identify optimisation levers

    Who you are

  • Curious Willing to learn and always striving for better
  • Impact-oriented Keen to make a difference in everything you do for our customers, for your team
  • Can-do attitude Focused, resilient, and able to work towards goals with energy
  • Flexible Able to work on multiple projects in a fast-paced environment
  • Team player / leader Work collaboratively to tackle challenges, across borders and cultures
  • What you can do

  • Excellent analytical problem-solving skills and strong commercial acumen
  • Excellent project and partner management skills
  • Ability to communicate complex concepts concisely and clearly and comfortable presenting a story to senior leaders
  • Strong SQL skills and knowledge of R (or similar tools like Python) desirable - for data analysis, structuring, transforming and visualising big data
  • Demonstrate a solid understanding of customer marketing
  • What you’ve done

  • Prior experience in leading an Analytics team, managing new starters and experienced analysts
  • Minimum of a Bachelor’s degree in Statistics, Mathematics, Economics, Data Science or similar
  • 10+ years experience and 5+ years working in a role focused on analytics, statistical modelling, data science or similar
  • Experience of brand and loyalty program analytics a bonus
  • Exposure to the travel industry and online marketing is also a bonus
  • Apply
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