Kaspersky Lab is the world’s largest privately-held global cybersecurity company. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming with security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe.
Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.
Kaspersky Lab’s Brand Activation Studio has a single-minded goal : to spread the word about our award-winning expertise and to inspire businesses and consumers about the wider topic of cybersecurity.
This is a brand new role in a brand new team. It’s your chance to make your mark by establishing exceptional standards for brand content that will engage audiences in the 200 countries worldwide we work in.
Role summary :
You (The Digital Campaigns Manager) will be responsible for the activation and managament of global campaigns and content developed by the Brand Activation Studio (BAS).
You will work in tandem with the Head of Media Partnerships and Collaborative Campaigns to ensure the smooth delivery of global content campaigns, the majority of which involve collaboration with publishers, influencers and other like-
minded brands. Strong organisational and project management skills, as well as the ability to communicate regularly and clearly with external stakeholders agencies, publishers, partners and other brands.
Likewise, clear and regular communication with internal stakeholders Digital Sales, Product Marketing, Social Media, PR and other related teams is critical.
You will work closely with various functional heads of the BAS to support and activate B2B, B2C and agnostic branded content / campaigns.
Therefore, building and maintaining strong relationships with other BAS team members is important, as is maintaining a clear view of their individual production schedules.
You will be responsible for managing the activation of a mix of self-contained, original ideas developed alongside the team’s functional head, as well as campaigns derived from existing hero content developed by other BAS functional heads.
As part of an international virtual team, regular international travel (up to 20% of time) will be necessary.
What will you be doing :
departmental cooperation / integration and measurable brand awareness metrics.
You are :
No agencies please.