Digtial Campaigns Manager
Лаборатория Касперского
United Kingdom
10d ago

Kaspersky Lab is the world’s largest privately-held global cybersecurity company. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming with security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe.

Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.

Kaspersky Lab’s Brand Activation Studio has a single-minded goal : to spread the word about our award-winning expertise and to inspire businesses and consumers about the wider topic of cybersecurity.

This is a brand new role in a brand new team. It’s your chance to make your mark by establishing exceptional standards for brand content that will engage audiences in the 200 countries worldwide we work in.

Role summary :

You (The Digital Campaigns Manager) will be responsible for the activation and managament of global campaigns and content developed by the Brand Activation Studio (BAS).

You will work in tandem with the Head of Media Partnerships and Collaborative Campaigns to ensure the smooth delivery of global content campaigns, the majority of which involve collaboration with publishers, influencers and other like-

minded brands. Strong organisational and project management skills, as well as the ability to communicate regularly and clearly with external stakeholders agencies, publishers, partners and other brands.

Likewise, clear and regular communication with internal stakeholders Digital Sales, Product Marketing, Social Media, PR and other related teams is critical.

You will work closely with various functional heads of the BAS to support and activate B2B, B2C and agnostic branded content / campaigns.

Therefore, building and maintaining strong relationships with other BAS team members is important, as is maintaining a clear view of their individual production schedules.

You will be responsible for managing the activation of a mix of self-contained, original ideas developed alongside the team’s functional head, as well as campaigns derived from existing hero content developed by other BAS functional heads.

As part of an international virtual team, regular international travel (up to 20% of time) will be necessary.

What will you be doing :

  • Effectively managing global brand campaigns of varying sizes, compositions and target audiences, ensuring they are delivered on time and on budget.
  • Comfortably managing complicated workflows (between agencies, the BAS, other related departments, regional and country teams), ensuring a high level of communication with all stakeholders.
  • Supporting the Head of Media Partnerships and Collaborative Campaigns in the development of multi-layered and integrated brand campaigns, ensuring the proper processes are in place to effectively meet campaign objectives.
  • Ensuring a high level of quality control across all campaign-specific assets.
  • Managing translations, edit requests / revisions and approvals with regional and country teams.
  • Assisting BAS team members, as required, generally supporting with project-specific tasks.
  • The role reports to the functional head (Head of Media Partnerships and Collaborative Campaigns) and KPIs are defined by positive key stakeholder feedback, cross-
  • departmental cooperation / integration and measurable brand awareness metrics.

    You are :

  • A marketing communications expert with experience working across all available communication channels
  • An exceptional project manager who is highly organized and can work comfortably within complex and shifting environments
  • A creative and agile problem solver with the ability to think your way around issues and setbacks
  • Capable of working within a virtual and very internationalized team
  • Able to demonstrate broad / multi-industry experience, with specific experience in the technology sector, and preferably within a regional environment
  • Experienced at understanding and managing the creative process and using creativity to influence business goals
  • An excellent communicator, with highly developed written skills, and strong verbal and listening skills
  • Fluent / Native level English speaker
  • A strong relationship builder, with demonstrable skills in positively influencing and collaborating at all levels up to, and including, senior leadership
  • No agencies please.

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