Category Manager
4d ago

Description : ABOUT US


Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of.

We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

We also believe that our competitive advantage comes from our people. We say it often, because it is true. Our K Values are part of our DNA -we are a company with a heart and soul, and our people care just as much.

Our talented teams are encouraged to bring their best selves to work each day.

Kellogg is a diverse Employer, a gold member of the Lead Network, dedicated to meaningfully accelerate gender parity and drive inclusion in the European retail & FMCG value chain and committed to reaching 50 : 50 gender representation for all Leadership level roles by 2025.

Flexible working will mean different things to you based on your personal needs, the requirements of your role and how this supports you in achieving your goals at both work and home.

We offer a range of options to work flexibly and conversations about flexible working are welcomed so please feel free to discuss at your interview.

We are also hugely committed to the communities that we work in and strive to give back as our founder did - you’ll see this in the school breakfast clubs programme and volunteering activities that we encourage all our employees to participate in.

A career with us is exciting. Our modern and collaborative workspace and inclusive culture at our offices in Media City Manchester reflects that.

Apply and come join our team!


A key member of the category team with the ability to translate category performance drivers, consumer insight and shopper trends into retailer and shopper occasion category stories, to allow us to deliver the triple win for Kellogg, retailers and the Customer.

Category Manager responsibility for delivering sustainable category growth by :

  • Communicating clear category performance drivers, both internally to Kellogg’s key teams and externally to the customer.
  • Turning insight into actionable category recommendations to the customer - Lead and influence with credible retailer recommendations on all 4ps from price and promotions to range and space in line with the retailers’ timings and aligned KPIs
  • Translate Kellogg’s Vision and the retailers’ strategy into a customer category plan aligned to key KPIs across both businesses.
  • Be the credible voice of the shopper and consumer, building relationships and trust with the team and sharing best practice & learnings.
  • Ensuring internal cross functional departments have a clear understanding of performance drivers and challenges in the customer and demonstrating Kellogg’s category leadership.
  • Support & identify NPD opportunities, inputting into distribution and placement targets in line with range review timings and objectives.
  • Responsibility for taking ranging opportunities from concept through to perfect store / online implementation.

  • Category understanding to flex range needs by Channel format.

  • FMCG experience to include experience of Category Management
  • Excellent analytical skills and confidence using category sources (Kantar, IRI, Dunnhumby, Nectar360 etc) combined with the ability to translate data into insight
  • Excellent communication, presentation & influencing skills with a proven record of delivery
  • With touchpoints across multiple departments internally & externally, the right candidate therefore needs to enjoy being a key team player in multiple teams.
  • Looking for someone with real passion and ownership for growing the category through winning with Kellogg

  • Requires travel across UK to customer usually 1 day a week

    The Growth Competencies are a set of skills and behaviours necessary to drive success for Kellogg and for our employees.

    They are a common guide to selecting the right talent, developing our people & unlocking high performance across the Company.

    To gather more detail about the behaviours you will need to demonstrate across our leadership competencies, based on the role and responsibilities of this posting, please click here to find out more about our Growth Competencies model https : / / www. / global / growth-competencies.html


    Take a look through the keyhole of the UK’s most famous cereal company here and via the #LifeAtK Instagram page lifeatkelloggs uk.

    Our brands tell a story, create your own story with us

    Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact european.


    Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, disability, religion, national origin, gender, gender identity, trans identity, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law

    Our diversity strengthens us our inclusion advances us

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