Social Media and Earned Attention Executive
Parasol
Warrington, GB
4d ago

Reports to : Content & PR Manager

Job Summary :

The role holder will be responsible for all social media and reviews across the business working within our Brand Reputation team.

Main Duties & Responsibilities :

Social media :

Responsible for proactive posting across all social media platforms, adapting posts to suit the platform and persona, for all Optionis brands using Hootsuite to schedule activity where possible.

Reactively responding to social media comments in a timely fashion, reaching out to teams across the business as necessary to aid follow up.

Speedily reporting or flagging social posts that break platform rules.

Reporting on all social media activity and engagement.

Working with our Brand Recognition team to ensure that clients are following our social media platforms as necessary.

Investigating new social media platforms as and when they appear!

Earned attention (Reviews) :

Responsible for responding to all reviews across Trustpilot, Google Reviews and other platforms, whether 1 star or 5 star.

Sharing reviews with other teams within the business as necessary and working with those teams to encourage review recommendations

Reporting on all review activity and engagement on a weekly basis.

Working closely with our Account Managers on the various review platforms to ensure our use of such platforms is as optimal as it can be.

Reporting or flagging inappropriate reviews if they break platform rules.

Investigating and understanding all review platforms and forming a review strategy with the Content & PR Manager as to whether to engage across all platforms available.

The Person

A social media native and understands the mechanics and drivers of a good post across the different platforms

Self-motivated and credible communicator with the ability to multi-task and prioritise workload in a fast-paced environment

Demonstrates commitment to high professional ethical standards and workplace diversity

Ability to adapt to, and support others through, change

Lives the values We are One Team, We Thrive when We’re at our Best, We’re Always Learning and We Lead by Example

Skills & Knowledge : Essential

Essential

Thorough knowledge and experience of social media engagement

Deep understanding of reviews best practice

Excellent grammatical and communication skills

Desirable

Social media qualification

Marketing qualification

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