Group Marketing Technology Manager
Verisure
Brentford, London, United Kingdom
3d ago

Verisure is seeking a talented, innovative, passionate Group Marketing Technology Manager to join our growing and successful Group Marketing team.

The role will report to the Group Customer Marketing Director and will work closely with the central IT organisation, the Country Marketing Directors, as well as delivery teams provided by suppliers.

The role will be supported by 2 direct reports (with a view to grow the team).

The role will be expected to impact quickly and develop as the business grows. The location of the role is flexible and can be based in our group HQ in Geneva or one of our European head offices.

The role will typically involve frequent travel to our European markets.

The company?s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit .

Strategic context and Value proposition

Over the past years, Verisure has experienced an exceptional and resilient financial performance with a very long track record of double-digit growth - thanks to continuous drive for Innovation, our very sophisticated Go To Market and replicable business model for expansion into new countries.

Our strong and visionary Management Team is now supporting the business? next phase of growth with a robust business plan for value creation.

Without our customers, we have no business ? and ensuring that we fully understand our customers? needs and values is critical to delivering our growth ambition.

Verisure already has impressive customer retention / low churn and high customer satisfaction scores ? but we are a brand and organisation that are always conscious of how we can serve our customers better.

The Group Customer Marketing Team is focused on delivering a harmonised approach to customer satisfaction across the Group.

Reporting to the Group Customer Marketing Director, you?ll play an integral role in transforming technical capabilities to serve and grow our customer base.

The Group Marketing function has a unique and exciting new opportunity to accelerate the enablement of new marketing technologies, developing strategic partnerships with world renowned tech brands in order to deliver our priorities faster.

  • As the Group Marketing Technology Manager you will;
  • Drive strategic change through marketing technology implementations, supporting business owners and in-country project sponsors to mobilise and oversee multi-market programmes that will transform our approach to customer marketing.
  • Ensure the strategic vision is represented when designing outcomes with some of the worlds leading software brands such as Pega and Medallia.
  • Support the business in gathering requirements and choosing the best way to implement, leveraging the capability of the technology and a good understanding of Verisure IT ways of working.
  • Be a strong communicator and a key link between business teams, suppliers, and Verisure IT to ensure smooth delivery against requirements and design.
  • You will be the subject matter expert on how to run projects effectively, to time and to budget.
  • Bridge the gap between projects and BAU by ensuring subject matter experts are involved in design
  • Support the strategic direction and design of blueprints for future global roll outs of customer marketing technologies
  • Location

    Flexible - in our group HQ in Geneva or one of our European head offices (Madrid, Stockholm, Malmö, Copenhagen or London)

    Reports and organization structure

    Direct reporting line into the Group Customer Marketing Director

    Two Direct reports (Business Analysts)?

    Candidate profile

    Experiences and Qualifications

    We see this role as critical for the achievement of Verisure?s growth and organizational transformation goals.

    As result we are looking for a high potential / top performer individual who will combine CRM implementation experience with experience from customer marketing technology projects interacting between IT and Marketing.

  • At least 10 years of successful professional experience
  • Ideally 2-3 years of consulting or technology implementation experience either on Pega and Medallia or other customer marketing technology projects
  • Good understanding and experience with or within a marketing role or team
  • Good knowledge of agile methodology
  • End to project experience in client service deliver or consulting preferred.
  • Fluent English ? Another European language is a plus
  • International experience and capability to work across boundaries and multicultural environments
  • Ability to understand :

    o Commercial levers that drive a high functioning subscriber business : you?ll know your NPS from your ARPU

    o Business process and business requirements and translating them to requirements such as BRD / Functional spec / User stories

    o Business requirements and transforming those requirements into data mapping specs

    o Interface / integration technologies and customers? needs so they can be translated into requirements

    Competencies

  • Strong communication, problem-solving, and motivational skills
  • Ability to work independently and as a member of a team, with senior stakeholders across diverse cultures
  • Clear and concise communication skills with the ability to adapt to diverse target audiences face to face and remotely
  • Focusing on the Customer
  • o Using insight to bring the voice of the customer front and centre

    o Looks at things from the customers? point of view ? while recognising commercial drivers and realities

  • Working Collaboratively
  • o Breaks down silos and works across boundaries

    o Encourages sharing of ideas and best practice across the business

  • Planning and Organising
  • o Thinks through and anticipates priorities and arranges workload accordingly

    o Delivers consistently on time and on budget

  • Relationship builder
  • o Easily connects with people, understanding the needs of others

    o Demonstrates emotional intelligence when working with people from different cultures and backgrounds.

    Strong fit with our Company DNA

  • Passionate in Everything We Do : Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
  • Committed to Making a Difference : When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
  • Always Innovating : We believe that Innovation can be big or small; it?s a continuous state of mind that inspires us to think differently and always make things better.
  • We are risk takers and we learn continuously.

  • Winning as a Team : Our people know that by leveraging one another?s strengths, investing in and developing our team?s capability and by collaborating well, we will win.
  • With Trust & Responsibility : Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise.
  • We do the right thing, always.

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