National Sales Manager

Calibre Control

Warrington, CHE, GB

5d ago

About Calibre Control

Calibre is a 2

generation family business formed in 1988 as a service provider to the Cereal related industries in UK & Ireland.

Over the last 30 years Calibre’s growth through new technology, expertise in food sectors and a strong reputation for retaining customers has enabled them to expand the team to over 20 staff across many disciplines.

The team all have a commitment to an excellent customer experience and each have a role respected within the business and we encourage ideas for improvement growth and product development.

Success through Covid-19

2020 has been an outstanding year for Calibre despite the uncertain climate created by the pandemic. We have added 3 new team members during the year and growth stands at 20% YTD coming from a mix of large multinational clients and small agricultural operations.

Brands such as Warburtons, Nestle and ABF are key clients as well as leaders in all sub sectors of the food industry such as Dairy (Muller & Arla), Grain Trading (Frontier & Openfield), Cereal & Snacks (Weetabix, Jordan’s).

We offer an exclusive portfolio of technology products (Rapid testing equipment, Sensors or Test Kits) which are market leaders in their sector from around the world, in addition to manufacturing our own Food Analyser C-Cell which we export to over 25 countries.

We network actively with industry committees / membership organisations and frequent attendance at international food industry conferences and exhibitions ensuring we have a enhanced reputation globally.

We have seen solid year on year growth over the last 15 years expanding into new subsectors of the food industry and adding to our portfolio with new innovative technology.

We invest over £100k / year in Research & Development for new applications and products ensuring we are a go to’ supplier for our loyal customer base.

The National Sales Manager role will fill the senior management position between the Managing Director and the Sales & Marketing team which currently consists of 6 staff.

Job purpose

Leads the Company’s efforts to maintain and expand relationships with customers and the management of the existing Sales Team.

Duties and responsibilities

Establish productive, professional relationships with key personnel in assigned customer accounts

Lead and manage the Calibre Sales team in order to meet Company targets

Performance manage sales team to ensure working to agreed objectives

Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts

Proactively lead a joint company-strategic account planning process that develops performance objectives, financial targets and critical milestones for Sales team

Proactively assesses, clarifies and validates customer needs on an ongoing basis

Achieve sales and margin targets for customers through effective business planning and commercial negotiation

Maintain confidentiality at all times regarding customer accounts and agreements

Recommend & contribute to promotions to meet personal and team sales objectives & targets

Monitor performance of product against budgeted sales forecast

Provide a professional and courteous interface to the customer at all times

Ensure sales processes are applied consistently to each customer account

Recommend new products and market opportunities to drive the business

Identify potential problems and recommend courses of action

Evaluate, identify and feedback market trends, gather competitive information in order to inform the current and future growth of sales and profitability

Establish effective relationships with the identified decision maker in each targeted company

Prepare sales proposals and use effective presentation skills to target market

Build and develop customer relationships to enhance the Calibre reputation

Respond to requests for information and demonstrations in the UK

Report sales activity regularly to the Managing Director

Initiate action plans to advance and procure new business for the company

Actively participate in management meetings as required

Lead sales meetings on a regular basis

Preparation of sales reports and associated documentation as required

Professionally manage the sales database, customers, and prospects at all times.

Adherence to all Company policies and procedures

Any other relevant duties as required

Essential

Knowledge and experience of the Industry

Proven experience in account management role

Track record of developing new business and business planning

Self-motivated

Capable of working under own initiative

Excellent verbal and written communication skills

Proven experience in Sales Management

Strategic skills

Leaderships skills

Influencing and negotiation skills

Ability to manage self and time with excellent planning skills

Ability to develop and maintain relationships

Strong training and presentation skills

Able to work under pressure and meet deadlines

Target driven

Business and financial acumen

UK driving license

Desirable

Technical and / or food processing knowledge

Dimensions of the role

Occasional requirement to work outside of social hours e.g. evenings and weekends to suit the needs of the business. Requirement to travel both in the UK and Ireland.

Working conditions

This role is split between office and customer sites within the UK and Ireland.

Direct reports

Regional Sales Manager (2)

Dairy Key Account Manager

Internal Sales Co-Coordinator

Product Application Specialist

Marketing Executive

Benefits

Competitive Salary

Company Car

Pension Scheme

24 days holiday

Company healthcare plan

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