National Sales Manager
Calibre Control
Warrington, CHE, GB
5d ago

About Calibre Control

Calibre is a 2

generation family business formed in 1988 as a service provider to the Cereal related industries in UK & Ireland.

Over the last 30 years Calibre’s growth through new technology, expertise in food sectors and a strong reputation for retaining customers has enabled them to expand the team to over 20 staff across many disciplines.

The team all have a commitment to an excellent customer experience and each have a role respected within the business and we encourage ideas for improvement growth and product development.

Success through Covid-19

2020 has been an outstanding year for Calibre despite the uncertain climate created by the pandemic. We have added 3 new team members during the year and growth stands at 20% YTD coming from a mix of large multinational clients and small agricultural operations.

Brands such as Warburtons, Nestle and ABF are key clients as well as leaders in all sub sectors of the food industry such as Dairy (Muller & Arla), Grain Trading (Frontier & Openfield), Cereal & Snacks (Weetabix, Jordan’s).

We offer an exclusive portfolio of technology products (Rapid testing equipment, Sensors or Test Kits) which are market leaders in their sector from around the world, in addition to manufacturing our own Food Analyser C-Cell which we export to over 25 countries.

We network actively with industry committees / membership organisations and frequent attendance at international food industry conferences and exhibitions ensuring we have a enhanced reputation globally.

We have seen solid year on year growth over the last 15 years expanding into new subsectors of the food industry and adding to our portfolio with new innovative technology.

We invest over £100k / year in Research & Development for new applications and products ensuring we are a go to’ supplier for our loyal customer base.

The National Sales Manager role will fill the senior management position between the Managing Director and the Sales & Marketing team which currently consists of 6 staff.

Job purpose

Leads the Company’s efforts to maintain and expand relationships with customers and the management of the existing Sales Team.

Duties and responsibilities

  • Establish productive, professional relationships with key personnel in assigned customer accounts
  • Lead and manage the Calibre Sales team in order to meet Company targets
  • Performance manage sales team to ensure working to agreed objectives
  • Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts
  • Proactively lead a joint company-strategic account planning process that develops performance objectives, financial targets and critical milestones for Sales team
  • Proactively assesses, clarifies and validates customer needs on an ongoing basis
  • Achieve sales and margin targets for customers through effective business planning and commercial negotiation
  • Maintain confidentiality at all times regarding customer accounts and agreements
  • Recommend & contribute to promotions to meet personal and team sales objectives & targets
  • Monitor performance of product against budgeted sales forecast
  • Provide a professional and courteous interface to the customer at all times
  • Ensure sales processes are applied consistently to each customer account
  • Recommend new products and market opportunities to drive the business
  • Identify potential problems and recommend courses of action
  • Evaluate, identify and feedback market trends, gather competitive information in order to inform the current and future growth of sales and profitability
  • Establish effective relationships with the identified decision maker in each targeted company
  • Prepare sales proposals and use effective presentation skills to target market
  • Build and develop customer relationships to enhance the Calibre reputation
  • Respond to requests for information and demonstrations in the UK
  • Report sales activity regularly to the Managing Director
  • Initiate action plans to advance and procure new business for the company
  • Actively participate in management meetings as required
  • Lead sales meetings on a regular basis
  • Preparation of sales reports and associated documentation as required
  • Professionally manage the sales database, customers, and prospects at all times.
  • Adherence to all Company policies and procedures
  • Any other relevant duties as required
  • Essential

  • Knowledge and experience of the Industry
  • Proven experience in account management role
  • Track record of developing new business and business planning
  • Self-motivated
  • Capable of working under own initiative
  • Excellent verbal and written communication skills
  • Proven experience in Sales Management
  • Strategic skills
  • Leaderships skills
  • Influencing and negotiation skills
  • Ability to manage self and time with excellent planning skills
  • Ability to develop and maintain relationships
  • Strong training and presentation skills
  • Able to work under pressure and meet deadlines
  • Target driven
  • Business and financial acumen
  • UK driving license
  • Desirable

  • Technical and / or food processing knowledge
  • Dimensions of the role

    Occasional requirement to work outside of social hours e.g. evenings and weekends to suit the needs of the business. Requirement to travel both in the UK and Ireland.

    Working conditions

    This role is split between office and customer sites within the UK and Ireland.

    Direct reports

  • Regional Sales Manager (2)
  • Dairy Key Account Manager
  • Internal Sales Co-Coordinator
  • Product Application Specialist
  • Marketing Executive
  • Benefits

  • Competitive Salary
  • Company Car
  • Pension Scheme
  • 24 days holiday
  • Company healthcare plan
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