Reporting to : Group Trading Manager
Global is one of the world’s leading Media & Entertainment groups. As the UK’s largest commercial radio company, Global reaches more than 32 million people every week including 25 million on the radio alone through its respected media brands;
Capital, Heart, Classic FM, Smooth, LBC, Radio X, Capital XTRA and Gold.
Global is also one of the UK’s leading outdoor media companies, with an extensive portfolio that combines the best of the Road, Rail and Retail environments on the market.
This choice of Outdoor solutions extends across Europe, with divisions in Ireland, Northern Ireland, Spain, France and the Netherlands.
By combining outdoor with our radio and digital brands, and our world leading digital advertising platform, DAX, Global is able to provide the most compelling one stop solution to brands, agencies and advertisers.
The Role :
A programmatic specialist sales role, the PTM will be responsible for the generation of programmatic revenue across the outdoor & audio portfolios of Global and our partners through the DAX platform.
This role requires a high standard of programmatic knowledge, strong media agency and trading desk contacts and a clear grasp of the digital landscape.
This is a hybrid sales and trading role, requiring full end-to-end fullfilment of campaigns from initial sale to set-up and optimization.
Three best things about the job
Working at the forefront of the emerging programmatic outdoor market enabling advertisers to plan and buy their outdoor in ways they have never previously been able to
As a specialist you will be exposed to senior agency contacts who are very keen to be educated on both programmatic outdoor and digital audio
You will have autonomy to build and manage your own business plan across your assigned agency patch whilst being part of a brilliant team of talented people
Measures of success
Programmatic revenue performance across agency patch
Managing a robust and accurate pipeline
Delivery & implementation of business plan
Relationships and profile within agency teams and specific clients, with a key focus on the following departments : Planners, Agency Trading Desks
Responsibilities of the role
Generate programmatic revenue across your assigned agency patch
Manage the end-to-end process; setting up PMP’s and monitoring campaign performance
Liaising closely with product and operational teams to maintain efficient delivery in line with client expectations.
Managing an effective pipeline and providing revenue reporting and forecasting to internal stakeholders
Maintaining a high profile within your agencies, ensuring you are front of mind for briefs, new business and short term opportunities and ensuring trading desks have the right knowledge and tools for innovative and seamless campaign activation.
Developing and implementing a programmatic sales strategy across your agency patch
Working with the Head of DAX Sales & DAX Programmatic Strategy lead to drive the overall programmatic outdoor strategy & revenues targets
Deliver effective internal communication to ensure you are best placed to provide expert knowledge on programmatic to the wider agency sales team
Work closely with the DAX product team to provide market feedback to make sure we are building out the product in line with agency needs.
What you will need :
High level of programmatic knowledge / experience
Knowledge of DOOH and / or audio markets a bonus
Excellent presentation skills
Excellent interpersonal skills : effectively communicating, building rapport and relating to others at all levels.
To be a team player with the ability to motivate colleagues and work with different personalities.
And of course, we’re looking for someone who’s going to live and breathe our values everyday
STRIVE : aim big, bring new ideas, embrace change, move at pace and do the best work of your career.
PRIDE : have a passion for excellence, pay attention to the detail, don’t walk by what you can put right, go the extra mile, and leave things better than you found them.
SIMPLE : focus on what matters, break down barriers, remove complexity and cut to the chase.
RESPECT : say it how it is but do so with respect, be a team player, look after others, value different and celebrate the success of others.