Account Director - PR
W2O Group
London
13d ago

TITLE : ACCOUNT DIRECTOR, HEALTHCARE

W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services.

We work with clients to craft their positioning, strategy, and messaging, as well as supporting connection with customers across multiple communication channels.

Our goal is to make our clients relevant in a distracted world.

Our teams have the right perspective to pivot to today's landscape and anticipate tomorrow's. We are experts in audience architecture, mind-

blowing creative and agile multi-media campaigns. Our work is created with the end in mind so it makes executional impact which ripples from local market communities to global stages.

W2O Group is looking for driven, savvy game changers who are ready to dive into the trenches and make an immediate impact.

We are currently seeking an Account Director with solid client services experience in healthcare who can lead client strategy engagements and oversee project execution across different communication platforms as well as drive new business opportunities.

The position offers a great opportunity for an individual with a passion for healthcare to work with leading clients in the pharmaceutical, biotechnology, medical devices and health IT fields.

ROLE-SPECIFIC REQUIREMENTS

  • Experience in media relations and good relationships with the key trade and National press
  • Ability to work within and lead cross-functional teams internally (confidently liaise with and guide tech, creative and account teams) in order to deliver outstanding client work
  • Develop multi-faceted, multi-channel and multi-market strategies and campaigns to deliver against business objectives and strategic imperatives
  • Work with analyst teams to identify key client KPIs, develop measurement and learning plans that communicate program performance reveal opportunities to increase success
  • Experience in strategy development and execution of global programs, as well as local implementation
  • Ability to relay high science of clinical trials or products to audiences with different levels of knowledge
  • Ability to support and drive new business operations alone and as part of bigger team In-depth understanding of industry regulations in the UK and across Europe
  • Experience with annual planning, resourcing and forecasting
  • Ability to manage and inspire an account team
  • JOB RESPONSIBILTIES

  • Manage multiple client engagements of varying sizes in a fast-paced environment.
  • Develop and maintain strong client relationships through exceptional client relationship skills
  • Seamlessly flex between big picture strategic development / ad hoc guidance, and assure execution of associated tactics are flawless
  • Guide clients on integrated marketing / communications decisions, identifying new opportunities to increase visibility their brand including consultative selling
  • Develop high-level and persuasive communications plans (annual, quarterly, etc.)
  • Lead operational efforts and be accountable for the financial performance of engagements through close management of budgets and team members
  • Manage client budgets and resourcing, budget tracking, staffing and billability
  • Ensure the quality of the account team(s) is held to the highest standard and that all client requests are handled in a strategic and timely manner
  • Partner with shared service leads to run and grow integrated business (social media / digital, creative), and to develop new business opportunities
  • Directly supervise account staff and promote continuous learning and development to help build a high performing culture
  • REQUIRED SKILLS AND QUALIFICATIONS

  • Highly organized with a mindfulness of deadlines, the ability to manage multiple tasks based on priorities, a strong attention to detail and experience bringing structure to problems
  • Independent thinker confident in taking ownership of assets and material development, but a team player who enjoys collaboration
  • Professional presence, performs with a sense of urgency and with a client service orientation
  • Has confidence to manage upward when required; able to communicate with managers when deadlines will not be met or when issues are foreseeable
  • High energy, able to effectively operate in fast-paced, growing and evolving environment
  • Demonstrated strong work ethic, with a track record of following through on client requests and with high-quality deliverables on schedule and on budget
  • Positive thinker who can adapt quickly, innovate and be a reliable resource under pressure
  • Strong written and oral communication and presentations skills
  • Good management of Microsoft Office tools (PowerPoint, Word, Excel) particularly PowerPoint
  • Excellent business communication ability including informal / formal presentation and writing skills; this includes confident public speaking both internally and externally with clients, vendors, and affiliates
  • Supervisory skills, with ability to manage and cultivate junior staff and effectively collaborate with subcontractors
  • Demonstrated growth and experience in management roles
  • Intermediate to advanced capabilities in using social media
  • Ability to analyse and draw actionable insights from data / research
  • Proactive learner who can quickly develop a complete understanding and high proficiency in client businesses and markets
  • Project management experience, demonstrated ability to meet deadlines, prioritize and manage detailed budgets
  • Demonstrated experience encouraging professional development of direct reports and exerting influence across matrixed teams
  • A minimum of 7 years of experience in an integrated PR / Marketing agency or client side
  • HIGHLY DESIREABLE, but not required : scientific knowledge from educational degree or through work on high-science business areas / accounts
  • BA or equivalent required; advanced degree preferred
  • The position requires some international travel for client meetings and conferences (20 - 30 percent)
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