A bit about us
Total Media is a leading independent UK and international media agency that connects people to brands. Our media strategies are based on people’s behaviours understanding how audiences think, feel and act so that we reach them contextually, during the moments that matter.
We work across the full spectrum of media planning and buying, with fantastic media teams dedicated to client servicing, broadcast, publishing, digital, data and content production.
At Total Media we are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Total Media Team!
Clients : Clients include BritBox, Rustlers, Natural Balance Foods, Investec and Germany Works
Supporting the team in the day to day running of client campaigns & end to end responsibility for smaller clients. Our unique setup brings the digital planning and programmatic execution together within the one team, removing the gap between planning and activation which has delivered great results for the agency and our clients.
This role is a fantastic opportunity for an experienced campaign manager to take the next step, with an opportunity to own your own accounts and gain experience across a wider range of channels including audio & DOOH.
Actively interested in the digital media landscape, new media opportunities and media research
Knowledge of the programmatic ecosystem
Experience of digital planning and buying including relevant research tools
Demonstrate ability to develop and implement Display strategy
Experience using demand side platforms of DV360 or The Trade Desk
Performance Display campaign experience advantageous
Experience using DCM / Campaign Manager 360 preferred
Proficient in Microsoft Excel and PowerPoint
Ability to organise and prioritise workloads with a strong attention to detail
Deliver audience driven strategies through the use of campaign planning tools
Manipulate data to drive audience insight
Work effectively and build relationships with other activation buying teams & Client Services to ensure an integrated approach with other media channels
Foster and adopt the theory of behavioural planning and apply this to audience planning and segmentation
Understand and apply strategy matched to the role of different digital channels
Provide compelling proposals that clearly show the logic from campaign planning to activation to measurement.
Execute and manage programmatic & direct campaigns for your clients including Display, Video, Audio & DOOH
Actively negotiate rates with publishers
Be responsible for the timely activation of campaigns
Ensure that client campaigns are structured to provide a logical link from campaign planning to co-ordinate campaign set up with the ad ops manager.
Supporting the agency systems bookings process and manage all bookings with 3rd parties
Utilise bid management platforms such as The Trade Desk and DV360, to meet client’s business objectives
Provide continued auditing of campaign spends
Analysing campaign effectiveness and preparing reports for clients as required
Liaise with activation teams on digital performance to ensure efficient use of clients budget
Communicate results with publishers and identify optimisation opportunities
Identify new opportunities across digital to test with campaigns and relaying them succinctly to the AM and / or Client Services