EMEA Marketing CRM & Digital Services Enablement Manager
Lenovo
London, England, United Kingdom
4d ago

Position Description :

Flexible location - UK / Italy

Lenovo is a multi-billion Fortune Global 500 company and a global technologyleader in driving Intelligent Transformation through smart devices andinfrastructure that create the best user experience.

Lenovo manufactures oneof the world’s widest portfolio of connected products, including smartphones(Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations aswell as AR / VR devices and smart home / office solutions.

Lenovo’s data centersolutions (ThinkSystem, ThinkAgile) are creating the capacity and computingpower for the connections that are changing business and society.

Lenovo worksto inspire the difference in everyone and build a smarter future whereeveryone thrives.

We are looking for a Customer Analytics & Digital Services Enablement Managerand in this role you will :

  • Lead the enablement of a data driven end-to-end consumer lifecycle thatincludes acquisition, engagement, retention and reactivation
  • Develop new strategies, user experiences and journeys to drive new customerregistrations through Lenovo ID
  • Enable customer engagement through the definition of new digital servicesinitiatives either developed by 3rd parties or built in-house, deliveredthrough Lenovo devices
  • Implement a consumer-focused Customer Relationship Management / CustomerInsights platform across EMEA
  • Enable the creation, delivery and ongoing optimization of a suite ofcustomer communications that implement CRM strategies across multiple channels
  • Facilitate and support the overarching omnichannel strategy for customer -centricity
  • Implement and own customer data between internal systems (CDP / DMP etc’)
  • Work closely with the Media and Activation team to analyze data and toextract actionable customer insights aimed at improving the overall businessperformance
  • Maintain brand standards and tone of voice, ensuring effectivecommunication, with attention to detail and accuracy
  • Position Requirements :

  • 10+ years’ experience and demonstrable track record of success in datadriven customer engagement, lifecycle management through a combination ofdigital initiatives and digital services
  • Strong knowledge of ID-systems, infrastructure, design, data protection andrelated matters spanning multiple countries and regions
  • Proven track record in envisioning, designing and developing new digitalservices, the ideal candidate has also been in Digital Product Managementroles in other companies / startups
  • Knowledge of CRM platforms and ability to drive their set-up and plug-ininto suites of digital services
  • Strong quantitative and qualitative analytics skills
  • Rigorous about mapping out journeys and understand the impacts of proposedchange for every type of customer and every scenario.
  • Excellent stakeholders management skills, a strong leader with an ability tocommunicate effectively across multiple levels
  • Has successfully built and managed teams
  • A self-starter, able to surf across a complex organization to get thingsdone. Demonstrate an entrepreneurial like mindset and can-do attitude
  • English fluency both written and spoken an absolute must. A second languagea strong plus
  • Location :

  • Milan or London or Paris
  • We are an Equal Opportunity Employer and do not discriminate against anyemployee or applicant for employment because of race, color, sex, age,religion, sexual orientation, gender identity, status as a veteran, and basisof disability or any federal, state, or local protected class.

    At Lenovo we are proud to be an equal opportunity company. This vacancycertainly applies for people with disabilities, too.

    We are an Equal Opportunity Employer and do not discriminate against anyemployee or applicant for employment because of race, color, sex, age,religion, sexual orientation, gender identity, status as a veteran, and basisof disability or any federal, state, or local protected class.

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