Email Marketing Coordinator
Scottish Enterprise
Glasgow, Glasgow City
11d ago

Scottish Enterprise (SE) is Scotland’s national economic development agency. We help Scottish businesses to grow nationally and internationally, to become more efficient and innovative, and to access the funds they need to develop.

We also attract overseas companies to invest in Scotland.

The difference you'll make

As part of our campaigns team, you will run our email marketing activity. You’ll be directly involved in the entire email communications process from audience segmentation and content preparation, through to design and metrics.

This is hands-on, all the way.

The qualities you'll bring

With a strong understanding of content marketing best-practice and an ability to craft engaging stories, you’ll help develop marketing plans based on analytics and insight.

You should also have a strong understanding of GDPR, and have experience of handling data.

You’ll need a firm grasp of metrics, and be confident sharing results with the team and wider stakeholders. A great team player, you’ll be comfortable working alongside designers, content writers and analysts to deliver the best possible multi-channel campaigns.

Educated to degree level, or with equivalent experience of email marketing in a B2B environment, you’ll bring sound email management experience.

You also have a firm grasp of numbers and insights, personalisation, social media integration, segmentation and subscriber engagement.

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