Finance Director, Acquisition Marketing Trading
Expedia, Inc
London, UK
5d ago

Finance Director, Acquisition Marketing Trading

The online travel market never stands still. At, we’re smack in the middle of it. is part of Expedia Group, the parent company to a global portfolio of leading consumer travel brands and one of the largest online travel companies in the world.

Our mission is to make booking a place to stay as rewarding as the trip itself.

The culture of combines the dynamic energy of a start-up with the deep-pocket resources of an established player.

We offer the chance to work with the brightest minds in the travel business in an upbeat and international work environment passionate about innovation, creative problem-solving and teamwork.

We are seeking a Finance Director, Acquisition Marketing Trading to join the Marketing Finance team based at our Angel office.

Position Overview

Reporting to the Senior Director, Marketing Finance, this position is a leadership role within the Marketing Finance team.

Primary responsibilities include leading trading decisions in partnership with our Acquisition Marketing team, evolving our performance marketing investment strategy, driving improvement and automation of key trading reporting and delivering the quarterly forecast for AM channels


  • Own trading end-to-end for the Acquisition Marketing channels (SEM, SEO, Metasearch and Online Advertising), leading investigation of trading trends to identify root causes of changes in performance and P&L impacts.
  • Collaborate with business partners to figure out options and appropriate course of action to drive desired trading outcomes
  • Support the Acquisition Marketing teams in achieving long term strategic goals. Advocate broader financial goals and performance to ensure alignment with overall marketing strategy
  • Link P&L drivers to Acquisition Marketing operational levers for precision control development, enabling improvements in channel efficiency and incrementality
  • Seek opportunities to all areas of responsibility to evolve business intelligence, consolidate with other marketing team reporting and automate report generation
  • Run quarterly forecast and annual planning cycles for Acquisition Marketing channels. Update channel targets intra-quarter based on trading performance and drive effective and timely implementation by marketing channel owners
  • Cultivate highly collaborative relationships across the Finance and Marketing functions to enable all teams to meet deliverables.
  • Be the Acquisition Marketing subject matter expert for the finance team, advocating on behalf of these channels when required

  • Provide ad hoc finance support as and when required
  • Education :

  • Qualified accountant (ACA / CIMA preferred)
  • Bachelor's degree, 2 : 1 or above (or equivalent) and strong academic background
  • Experience :

  • Shown success in operating autonomously a changing environment with cross functional teams across multiple time zones
  • Proficient manager in delivering key business objectives and personal development of junior team members
  • Adapts well to, and is energized by, change whilst maintaining focus on key business goals and objectives
  • Skills :

  • Proficient in analyzing data to solve business problems and providing strong business insight
  • Expert data handling skills to interpret and present complex data in a visually compelling format to financial and non-finance audiences
  • Shown success in handling many conflicting tasks, and deliver against rapidly changing priorities
  • Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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