Placement - PR
Reading, UK
2d ago
Placement - PR-190003ZU

Preferred Qualifications

Placement – EMEA & UK PR Team (July 2019, 12 month placement)  Reading, UK The technology industry is undergoing a once in a generation seismic shift. Underpinned by the migration of infrastructure, platforms and applications to a cloud based delivery model, technologies such as big data, analytics, internet of things, blockchain, machine learning, and artificial intelligence offer the potential to transform enterprises and governments and the customers and citizens they serve.It is no surprise that the technology industry itself is undergoing radical and profound disruption. New companies, new technologies and new partnerships are emerging that will define the next generation of the industry.Not all of the leaders of the previous generation have or will make the required shift. Oracle is one of the few bucking this trend. The company that dominated the database market is fast being recognized as having crossed the chasm to generation cloud. One of the most important aspects of this is to have a reputation of a cloud leader, defining the future of enterprise computing. That is the central objective of the PR and comms team in EMEA.The team is a distributed community of around 15 PR and social media leaders across the territory, led by a small regional leadership team in the UK.The leadership team provides central content, management information and reporting. The team needs to have real time data driven insights into•How well Oracle reputation is changing•The impact of customer voice in our comms•The most effective tools, assets and channels to use•What competitors are saying and how•What customer consider the most important issues, so we can develop content that speaks to their pain points Key Aspects of the Role Social and Media Analytics The central role of an intern in this team will be to be the eyes and ears on the market providing insight and data on these types of topics, presenting this is compelling and relevant ways.This will require use of tools including Brandwatch and Traackr and other media and analytics platforms and providing support to local teams on these tools.  Campaign Planning As the individual develops they will expected to bring advice and recommendations for programs and campaigns and support the execution of these. You’ll be fluent in English and want to help drive reputational change through great communication, using all the modern tools and techniques and bringing fresh and new ideas for a company undergoing a fundamental brand shift. Social Media Management The role will involve working with the UK PR team in managing their social media programme. This will include community management of social handles, as well as working with the team to implement proactive social awareness and engagement campaigns.Training will be provided in best practice communication planning, modern writing styles, tone of voice, branding, tools and platforms to enhance existing knowledge. What we are looking for: Individuals studying for a University degree in Digital marketing, Marketing, Journalism or Media and Communications (or similar).Specifically, •Energetic, articulate and motivated students on course for a 2:1 degree or higher with the right attitude and aptitude to succeed in a fast-paced business•Strong writing and editing skills with superb attention to detail•High energy, confident, outgoing and proactive•Strong analytic and numerical reasoning skills•Good interpersonal skills•Ability to interpret and understand data and present it in creative and compelling ways •Good IT skills including basic knowledge of HTML, Photoshop and Video editing software•Some experience of writing/blogging is desirable and some international experience would be an advantage

Detailed Description and Job Requirements


As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).


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