Head of Product Marketing
Open International
Worcester United Kingdom
2d ago

Company Description

Open GI is a leading software development company and a trusted partner to the general insurance industry. Based across the UK and Europe, our support and development services make us a truly diverse organisation that offers a range of IT solutions to insurance brokers, insurers and MGAs.


We are recruiting a Head of Product Marketing based in Worcester. The key purpose of the role is to bridge gap between Product Development / Management and Market Communications, enabling us to build and deliver industry-leading products, that are nuanced and optimised by respective vertical markets.

  • Build a product marketing function and team that sits between Product Management and Marketing Communications teams, as de facto authority on OGI’s vertical markets
  • Build and manage primary and secondary market intelligence capabilities that feed into product management and the rest of the business
  • Own 7Ps and drive all go to market activities, working with product management, marketing communications, support, and sales
  • Develop a product competitive differentiation
  • Work with cross-functional partners to deliver product strategies
  • Generate all customer-facing (by vertical) content (proposition, value proposition, differentiation, USPs etc.), working with product management and marketing communications
  • Drive growth from new sales, upsell, cross-sell, and retention
  • Maximise revenue by developing sales enablement initiatives, creation of sales tools, communication including white papers, case studies, pricing tools
  • Work with product managers to provide sales training for new releases and product launches
  • Work to set budgets and processes to ensure the most cost-effective spend of resources.
  • Requirements

  • Educated to a degree level in a relevant discipline
  • CIM qualification or higher (advantage)
  • Full valid driving licence (with no more than 3 current penalty points)
  • 5-7 years of product marketing experience, preferably B2B SaaS, fintech or insurance; with strong exposure to multiple vertical markets
  • 2-3 years establishing, building and leading a product marketing function
  • 2-3 years of both primary and secondary market research & analysis experience, including building and managing customer-facing programmes
  • Demonstrable experience developing GTM plans and addressing 7Ps while working across multiple vertical markets
  • Experience of working in pressured environment to strict deadlines
  • Other information

  • Salary of £60,000 - £65,000 per annum depending on skills and experience
  • Company pension
  • Life assurance and critical illness cover
  • Perkbox An exclusive benefits platform offering a wide range of discounts and benefits
  • Free parking
  • Onsite restaurant (including Starbucks coffee)
  • Cycle to work scheme
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