Digital Performance Manager
BT Group
United Kingdom-London-London
5d ago

Why this role matters

You will drive the implementation of our performance marketing campaigns ensuring we find innovative solutions to reach our audience in the digital space.

Through your expertise in hard working digital channels such as PPC and programmatic our brands will consistently talk to consumers at the right time and for the right price.

You will work with industry leading agencies and media partners to ensure our brands take full advantage of our customers ever growing digital lives, whilst consistently driving commercial and brand metrics.

What you'll be doing

  • Ensure the brand and our products are top of mind with effective search marketing
  • Drive optimal efficiency of performance spend whilst being true to brand & product positioning
  • Help manage the briefing and delivery of audience data for use in digital campaigns through the DMP and direct to media platforms
  • Manage the briefing and campaign development & execution of PPC copy with agency teams
  • Ensure performance campaigns are aligned with broader communications channels to meet brand and commercial objectives
  • Manage robust forecasting and tracking for all campaigns to ensure all spend remains effective
  • Manage and deliver a testing roadmap to ensure we are always innovating, and continually striving to improve the efficiency of our spend
  • Own optimisation & testing plan across search
  • Work with the agency to drive performance optimisations on a daily and weekly basis
  • Be at the forefront of latest performance marketing innovations and changes, identifying new opportunities, improve customer acquisition and retention
  • We'll also need to see these on your CV

  • Proven experience in managing large budgets / PPC campaigns
  • Managing & delivering campaigns on time and within budget
  • Very strong analytical capabilities, experience with Adobe or GA would be desirable
  • Experience in the use of audience data in digital media platforms
  • Excellent media planning and execution skills
  • Manging multiple campaigns concurrently on a daily basis & forming plans for future campaigns
  • Integrating digital media touchpoints with wider campaigns
  • Why choose us?

    This is your chance to be a part of something big and exciting. We’re the largest telco in the industry worth over £10bn in revenue, with over 20k employees and 34m customers -

    this offers enormous opportunities for our people and to be No. 1 in the market.

    Our Consumer Unit exists of three household brands - EE, BT & PlusNet, from which collectively we generate more revenue than any other part of BT.

    This gives us more potential and scale than ever before and it’s a phenomenal foundation to build from. All three brands are really important to our future strategy.

    We’ve got something special and we want everyone to feel proud about working here and excited about where we’re going and what we’re going to do.

    There's never been a better time to join the team that sits at the very heart of the business.

    If you want to work on game changing, high-profile campaigns, this is the place to do it. Your work will make a difference in supporting our growth, helping us win customers by developing & driving through new initiatives whilst working with some of the country’s best agencies and top talent.

    We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed.

    That’s why we welcome applications from all parts of the community.

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