Global B2B Lifecycle Marketing Executive
London, London
6d ago

At Deliveroo, we are transforming the way people think about food.

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right?

But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us - a story we would love you to help us shape.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

7 years in - we now operate in 12 markets, with over 60,000 riders who deliver orders from 80,000 restaurants in over 500 towns and cities worldwide.

As the scale and complexity of Deliveroo grows, we’re looking for a passionate and organised Global B2B Lifecycle Marketing Executive to join our expanding team.

This is a perfect opportunity to learn for someone at the start of their career, build relationships and gain expertise from working alongside industry leaders.

This role will be responsible for supporting the B2B Marketing team in the execution of automated lifecycle marketing programs globally to onboard, engage and reactivate our restaurant partners.

Responsibilities :

  • Owning the end-to-end execution of restaurant lifecycle marketing emails and landing pages globally using Pardot and Marketing Cloud (marketing & sales CRM tool).
  • Basic knowledge of HTML required

  • Working closely with the localisation and Legal teams to scale lifecycle marketing initiatives globally
  • Working closely with the local markets to have the content reviewed and approved
  • Building automated lifecycle marketing programs with the support of the Lifecycle Marketing Manager
  • Ensuring all emails, landing pages, forms and links are set up with the relevant tracking
  • Upholding a high standard in reviewing and finalising customer facing communications
  • Having a methodical approach to email and landing page QA testing
  • Recommending improvements of the internal email builder to send best in class marketing emails
  • Reporting on email and landing page engagement metrics on a weekly basis
  • Desired Qualifications :

  • Degree level education 2 : 1 or above
  • Previous experience in marketing or a degree in Digital Marketing
  • On the job experience of 1-2 years preferred using CRM platforms
  • Analytical mindset, comfortable analysing the success of the lifecycle marketing campaigns
  • Basic HTML knowledge
  • Strong attention to detail
  • Comfortable with fast-paced environment and quick turnaround times
  • Natural communicator, with strong verbal and written communication skills
  • Good to have :

  • Experience using Pardot (Marketing & Sales CRM tool like Eloqua, Marketo, ExactTarget) and Salesforce highly desirable
  • Experience building emails, landing pages and push notifications
  • Experience working in a multinational / multi-market organisation
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