Marketing Consultant
Cofunds
Cardiff, UK
5d ago
  • Company Info
  • We take pride in being there for our customers. We help them deal with whatever life has in store and support them in achieving financial security;
  • and that’s thanks to the talented and dedicated people who work with us. For us, social responsibility’ is not just a buzzword.

    It defines us and runs through everything we do for our customers and as an employer. And working with us, you’ll get a competitive reward package and have the flexibility and autonomy to deliver your personal, business and career goals.

  • Department Info
  • At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that’s important to you is protected.

    With over 180 years’ experience in providing Insurance policies, our customers trust us to be there and to do the right thing.

    We are an equal opportunities employer and welcome applications from all suitably qualified candidates.

  • Job Duties
  • Working within the relevant B2B Marketing strategy and overall plan, create marketing activity for the assigned distribution channels Manage and deliver marketing activity for the Mortgage Club distribution channel ensuring alignment to the strategic aims and plan for that distribution channel Support the B2B Marketing Manager in developing plans and setting targets that are aligned to allocated budget Contribute to best practice and the incorporation of the latest developments and thinking in the delivery of communications Build effective working relationship with relevant channels and partners to identify opportunities to improve performance and optimise budget Work across the Insurance business and foster good collaborative working relationships with key stakeholders Work with the Marketing Manager to develop industry relationships and develop income streams to support business plans Identify and manage risk through the robust usage of the group risk infrastructure and ensure alignment with supplier management teams within the Insurance business Keep abreast of any existing or changes to, compliance, regulatory and company standards On an on-going basis, ensure that all campaigns meet the required brand guidelines, regulatory standards, and all L&G specific requirements for compliance / advertising approvals sign off
  • Skills Required
  • Experience of defining and creating complex communication plans across products and customer segments Good understanding and proven track record of B2B or B2B2C channel marketing activity that has driven demonstrable business results Solid understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
  • A strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences Robust general knowledge of the Mortgage Market and emerging trends in intermediary and consumer behaviours Experience of developing and managing insight led customer marketing plans and activities across a range of services, products and brands, preferably within Financial services Experience in optimising digital communications, particularly using Salesforce and Pardot Solid understanding of the risk and regulatory environment in which the financial services industry operates and the impact it has on marketing strategy, propositions and communications (FCA, PRA,) Strong creative skills with the capability to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively Good networking, influencing and relationship management skills with the ability to clearly communicate and influence at all levels Solid understanding of the creative process and working closely with agency partners to deliver creative excellence A genuine passion for the customer which is demonstrated through all personal outputs Strong commercial awareness and ability to optimise budgets Good business development skills, and an awareness of how Marketing can drive value and income Good presentation skills

  • Benefits
  • Whatever your role, Legal & General rewards ability, performance and attitude with a package that looks after things that matter to you.

    Our employees have a wide range of benefits including :

    A generous pension scheme Life assurance 25 holiday days Private medical insurance Performance related bonuses A variety of share schemes Discounts on high street and our own great products

    Your hard work will be rewarded when you join us.

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