Pharma Intelligence currently has an exciting opportunity in our London office for a talented EMEAI Marketing Coordinator looking to join a world leader.
We are an expanding global business, offering excellent opportunities for a career-driven Marketer looking to establish a fruitful career in a market leading and ever-growing company.
Purpose of Role
Ensure Pharma Intelligence’s EMEAI regional strategy is turned into an effective, customer-facing engine that drives customer behaviour and business results for the best possible return on investment
Create (with the regional marketing manager), execute and analyse :
o Regional / customer-driven campaigns focusing on usage, onboarding, and loyalty
o Account-based marketing : (ABM) campaigns : 1 : 1 and 1 : few personalized campaigns, effort / spend / tactics aligned directly with sales / client services objectives
o Localized campaigns : For example, choosing a relevant data set, a customer testimony, and even translating content in the local language if it makes business sense.
o Regional top of the funnel campaigns : Regional segment targeting (country, account, persona) in order to increase brand awareness and reach
Target EMEAI customers effectively and creatively by using demographic, personal and behavioural data
Use analytics tools & processes to review, adapt, test and evolve email, social channels (LinkedIn, Twitter) and database performance vs KPIs to drive a higher conversion rate
Review progress and report against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required
The ideal candidate will possess the following :
Previous experience working in CRM & multi-channel campaign planning and execution, at an agency or for a client
Experience working with a Marketing Automation Platform such as Eloqua (preferred) or Marketo
Experience of B2B marketing (although B2C experience will be considered)
A team player with strong project management skills and attention to details to ensure high quality across all marketing campaigns
Experience of database marketing and an understanding of all aspects of the marketing mix
Holistic understanding of marketing and the sales cycle within B2B sales
Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
Ability to manage multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator and a desire to improve processes
Results-driven ensure that marketing campaigns fulfil strategic goals and drive the required business results
Regular analysis, review and reporting on campaign performance against budgeted spend and targets, across all channels.