This is a remote position and is open to candidates throughout the UK.
JOB SUMMARY The Paid Search Specialist works with Brafton's Content Marketing Strategists (CMS) and the Director of Consulting to create, polish, and execute successful PPC campaigns for our clients.
He or she serves as the go-to point person for PPC questions and strategy across the business. The person filling this role is comfortable creating PPC proposals, carefully managing and optimizing campaigns, and creating and delivering compellingly and data-rich reports.
Brafton currently utilizes Wordstream for our PPC management, and this role requires strong knowledge of the platform.
REPORTING This remote role is within Brafton's consulting team and reports into the Director of Consulting.
Brafton is an equal opportunity employer that is actively striving to cultivate and nurture a diverse employee base.
ESSENTIAL JOB FUNCTIONS
Research and create PPC campaigns :
Define keyword targets using various tools such as Wordstream and Google Keyword Planner.
Effectively advise on monthly campaign spend levels with the client's budget and goals in mind.
Effectively optimize and manage paid campaigns within the allotted monthly management hours
Create and present compelling paid search proposals based on research of the suggested outlets for each client.
Successfully execute planned campaigns - creating and adjusting on a daily basis, as necessary, in Wordstream or any other tools and platforms in use
Report on your results internally and externally
Collaborate closely with the account manager, client and Director of Consulting
Understand search engine optimization best practices and provide insight through client deliverables
Reliable management and reporting of monthly assigned work.
KEY SUCCESS FACTORS
Strong working knowledge of Wordstream.
Strong working knowledge of AdRoll, Google AdWords, Google Analytics, Google Search Console, Bing Paid Ads, and the ability to learn new software quickly.
Demonstrated ability to successfully manage PPC campaigns through Wordstream
Excellent client-facing communication skills (via phone, email, and in-person).
The ability to craft a compelling proposal.
The ability to create clear reports with riveting ROI narrative.
Strong interdepartmental and interpersonal skills.
The ability to work at a computer during standard working hours.
Meet scheduled and proposed deadlines.
Assist team members on active campaigns during absence or complicated proposals.
The drive to consistently improve upon current ROI.
SKILLS & REQUIREMENTS :
Bachelor’s degree preferred.
Minimum two years of relevant work experience
Excellent written and verbal communication skills
Expert knowledge with the following technologies / software / programs / processes :
MS Office specifically Excel, Word & PowerPoint
Google AdWords, Keyword Planner Tool, Search Console, Analytics
Bing Paids Ads
Basic Knowledge in or experience with similar tools such as : Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
Ability to adapt to new software and changes in the paid environment quickly
Ability to meet deadlines
TIME BREAKOUT :
20 percent client communication
20 percent internal communication
40 percent execution
10 percent reporting.
10 percent misc.
EQUAL OPPORTUNITY E-VERIFY : Brafton is an Equal Opportunity employer. In addition to US & UK law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.