Strategy Director - Maternity Cover (12 months)
IPG Mediabrands
London, United Kingdom
2d ago

ABOUT US

UM London is a media communications agency located in Clerkenwell, the creative heart of London. We employ over 100 curious minds and have UK media billings in excess of £250m.

Other agencies will speak of how they are different. At UM, we believe being different is not enough; we need to be BETTER .

In a rapidly evolving communications landscape advertisers now need to focus on making impressions, not just buying them.

We do this by fusing BETTER SCIENCE, with BETTER ART , to create BETTER OUTCOMES in the moments that matter.

OUR DEPARTMENT

Our team is responsible for identifying, developing, and overseeing the delivery of unique and innovative, as well as media neutral, strategies to deliver the client’s desired results.

We pride ourselves in being more than communications partners, but business partners who excel in seeing the bigger picture.

We lead the vision behind Better Science and Better Art for the team and client base, as well as playing a prominent and often leading role in new business pitches.

Our core focus is on thought leadership and empowering the planning teams to think more strategically. Our main deliverable is ensuring that as an agency we produce breakthrough work that works.

We need to work closely and collaborate with other teams & external stakeholders in order to generate truly valuable outputs within our planning framework.

ABOUT THE ROLE

The Strategy Director is responsible for driving the strategic agenda and engaging with the client as impartial advisor.

Creative thinking, dynamic presentation skills, and leadership behaviours are critical in delivering success in this role.

We believe in the combined power of science-driven insight and art-led creativity. We believe that every problem can be solved through intelligent collaboration and hard work.

Uncovering business, brand and communications challenges are crucial to this role, as well as having the ability to draw inspiring and actionable audience insights that will act as a springboard to develop our approach for communications for each client brief and beyond.

This person hired into this position will be the strategic lead on a breadth of accounts, including Spotify and Amex.

The Strategy Director must :

  • Be data literate. This role involves working closely with data teams and researchers. You need to be able to translate data into actionable insights and opportunities.
  • Establish and nurture strong relationships with clients, demonstrating excellent knowledge & understanding of their business
  • Develop pioneering engagement platforms and translate these platforms into clear principles for media & communications
  • Exhibit a broad understanding of consumers and their behaviours. Be tirelessly curious about what makes them tick.
  • Ensure rigour to support the strategic platform by employing industry & UM tools in the strategic process
  • Clearly demonstrate how the strategy delivers on the business need with a focus on results and measurement of success
  • Deliver best-in-class’ work, both for responding to briefs and unlocking opportunities beyond them
  • Arm the planning team with the knowledge & expertise they require to speak confidently to clients about the strategic direction and unlock exceptional planning execution be this through training, thought leadership, and inspiration as well as working collaboratively on briefs.
  • Train, coach, and empower the planning, data, insights and creative teams in development and packaging of strategies, ideas and independent smart thinking
  • With the planning lead, maintain relevance of the strategy through evolving market and brand conditions
  • Ensure implementation remains true to strategic platform by working seamlessly with the planning and investment teams
  • Actively contribute to the culture and identity of UM London as a forward thinking, progressive media agency.
  • ABOUT YOU

    Above all we expect you to be curious about the world around you. That means that you should always strive to find out more, ask questions and hope to discover new things by taking the initiative.

    You are :

  • An experienced media planner or strategist looking for a new challenge
  • A self-starter : in order to drive the strategic agenda, you need to be able to identify core work streams that will benefit both the client and the agency.
  • Someone who is passionate about media and the role an agency can play in not just the evolving communications mix but changes in the business landscape at large
  • An excellent and credible communicator, experienced in developing strong client connections
  • Highly ambitious, with a thirst for continually learning and improvement
  • Ideas-driven and pioneering, with demonstrable experience in delivering bold strategy
  • Keenly interested in human behaviour and what motivates behaviour change
  • Highly skilled in interpreting data from multiple sources to form insights that can be leveraged in the development of strategies.
  • A dedicated and motivating manager and team leader, who is inspirational while selfless
  • Highly personable with a collaborative spirit : someone who can develop strong and enjoyable working relationships internally and externally with ease.
  • THE PERKS

    We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

    You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

    In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

    We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

    When you join us, we want to make sure you feel valued and that you are rewarded for your fantastic work. So we also offer a range of benefits :

  • 25 days annual leave
  • In addition to your annual holiday entitlement, the office closes between Christmas & New Year
  • Group Income Protection after 2 years
  • Life Assurance
  • Enhanced family friendly policies
  • Group Personal Pension Plan with matched contributions up to 6%
  • Free breakfast
  • Early finish Fridays
  • Independent mortgage advice
  • Free eye tests
  • Regular Bar Night
  • Retail discounts
  • Employee Assistance Programme
  • Plus a huge number of flexible salary sacrifice benefits including Private Medical Insurance, health screening, childcare vouchers, season ticket loans, cycle to work scheme, GymFlex, and many more!
  • HOW WE PROTECT YOU

    The manner in which IPG Mediabrands processes your personal data is set out in the eRecruitment Privacy Notice. By submitting your data you are stating that you have read and understand how your personal information will be used and processed by IPG Mediabrands.

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