The key aspects of the role are :
The NSPCC's mission is to end cruelty to children in the UK. In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance and emotional resonance to engage all key audiences including supporters, professionals, service users, volunteers and the public across a variety of offline and online channels (paid, owned and earned).
The primary purpose of the NSPCC’s Digital Engagement Team is to deliver timely best practice digital marketing and compelling authentic content to support NSPCC’s strategic marketing priority campaigns and propositions across digital media, platforms and partnerships.
The secondary purpose of the NSPCC’s Digital Engagement Team is to help build digital skills across the organisation by providing a range of services, advice and expertise for the wider organisation related to digital campaigns, email marketing, social media, mobile, online design, curation and editorial, paid digital media and user experience (UX) for non-priority campaigns.
Over time this ongoing collaboration will help build a decentralised skillset of self-sufficiency through knowledge transfer.