Marketing Campaign Manager
Sainsburys
London, GB, GB
5d ago

Description

The Food Campaign Management team lead the design and development of Sainsbury’s marketing communications for broadcast and brand campaigns across all customer touch-points including TV, Press, Outdoor, Social, instore, POS, and Display.

We own the end-to-end campaign process from further development of a customer proposition, to campaign creative design and media planning through to evaluation feeding into the proposition PIR.

We’re a team of passionate, curious creative and media experts, and work closely with our agency partners to land the right message, in the right channel, to the right customer.

As our Campaign manager you will lead the design and development of our marketing communications for broadcast and brand campaigns across all customer touch-points including TV, Press, Outdoor, Social, instore, POS, and Display.

You will own the end-to-end campaign process from further development of the proposition, to campaign creative design and media planning through to evaluation feeding into the proposition PIR.

You’ll work across a number of stakeholders and teams both internal and external to influence and engage to execute best in class campaigns that deliver on the objectives set and will play a part in our ability to differentiate our brand, excite our customers and create demand.

As our Campaign Manager you will need an understanding of marketing principles (preferably within the retail sector) and the end to end process for a marketing campaign from proposition to deployment.

You’ll need to know how to effectively communicate with customers and how to influence and engage stakeholders to deliver effective marketing campaigns.

An understanding of the communication channels available and media mixes, and how to best communicate in them whilst leading and managing a small team of Campaign Executives you will effectively manage and support team mates to deliver best in class work.

Here at Sainsbury’s Argos we’re a proud equal opportunities employer that values diversity at every level of our business.

Inclusion and Diversity are fundamental to our culture and values, fostering an innovative, collaborative and fast paced work environment that means we can build a better future for our colleagues and our customers.

Everyone is welcome at Sainsbury’s Argos.

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