Danish speaking Content Manager
Kindred Group plc
1d ago

About Kindred

Kindred's strategic direction and business rests on a defined purpose to transform gambling and ensure sustainable growth across all our markets.

Over the last 20 years, Kindred Group has brought together 11 of Europe's most successful online gambling brands, forming one of the largest online gambling companies in the world.

With so many proud achievements to look back on, our future goal is simple to be the number one operator across all our markets.

In order to get there, we will continue to transform gambling by investing in new technology, exciting products, and above all, our people.

We are proud to offer a diversified team worldwide. Over 1700 employees representing more than 60 nationalities work together to deliver the best & safest possible gambling experience for our customers every day with major hubs in London, Malta, Stockholm and Gibraltar.

As the online gambling industry changes, we constantly keep up with new market dynamics and regulations. Innovation in technology, marketing and data offers huge opportunities to get even closer to our customers, providing world-class digital entertainment.

As content manager for the Denmark, you'll be responsible for the operational execution and management of content marketing for the markets.

What you will do

  • Site Update & Maintenance - Responsible for what is being displayed on site
  • Creating, updating, and driving promotions for Kindred websites portfolio on the market
  • Managing the local offers which include creating & editing promotions pages, optimising the promotions' visibility, analyse the impact of the overall onsite strategy
  • Fully managing promotional banners in all brands and all lobbies
  • Review key analysis on performance of content and optimise activity towards KPIs
  • Ensure content activity is compliant and that sufficient QA and testing processes have been carried out
  • Day-to-day management of the social media channels
  • Monitoring inbound interactions across the social community daily and appropriately responding or assigning to the relevant internal department (i.e. Customer Service)
  • Planning, generating and publishing content across all channels in line with Company content calendars, priorities and marketing plans
  • Day-to-day management of the Company's on-site social content hub Primarily writing, editing and publishing content (inclusive of images, copy, video).
  • providing multi-market content and enhancing user journey to optimize conversion and repeat custom

  • Day-to-day management of the Company's Influencer network; primarily keeping contact sheets regularly updated; supplying content, copy and images to Influencers;
  • collating and compiling reports on Influence activity performance

  • Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
  • There will be a requirement to work some evenings and weekends
  • How will success be measured in this role

  • Content Effectiveness Score
  • Site Engagement
  • Social Engagement
  • Local Market Feedback
  • Your experience

  • Excellent written and verbal skills in local language with strong attention to detail
  • 360 knowledge of social media marketing; with demonstrated experience working with Twitter, YouTube, Facebook and Instagram
  • Good knowledge of site marketing and experience in creating on-site messaging
  • A good understanding of how the gaming industry works; both Casino and Sportsbook marketing
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo
  • Demonstrated experience in creating content that has delivered tangible results
  • An awareness of the role and importance of brand reputation in the new media age.
  • Experience in community management, online content trends and digital marketing techniques is required
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