Programmatic Senior Account Executive
Job title : ProgrammaticSenior Account Executive
Group : Mindshare OutcomesProgrammatic
Client(s) : Various
Reports to : Programmatic Account Manager
Role purpose :
A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for an experienceProgrammaticAccount Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of ProgrammaticAMs and AEs and support the Business Director to implement the strategic vision of the account and team.
In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
Agency background :
Mindshare Outcomesis adigital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.
Mindshare Outcomes delivers tailored performance solutions measured against meaningful business outcomes. The Mindshare OutcomesProgrammaticteam are responsible for planning, buying and managingProgrammaticcampaigns as well as multi market coordination for complex global clients within the retail,FMCG, automotive, finance andtechnology, industries.
Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more We are thinkers and doers, relentless in the pursuit of success for our clients.
We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.
The Role :
The candidate will report to the ProgrammaticAccount Manager. Working within the Programmaticteam, they will be integral to achieving client goals, and the development and optimization of Programmaticactivity as part of integrated multi-channel campaigns.
The ideal candidate will have proven experience of successfully planning, executing and optimizing Programmaticcampaigns.
They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.
Key skills & knowledge :
Experience setting up and optimizing campaigns withinDV360, TTD, Verizon, Xandr, Amazon, etc.
Experience using custom audiences and automation to enhanceprogrammaticstrategy and performance
Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
Strong understanding of Programmaticbest practices around for example buying strategies, formats and audiences
Understanding of measurement capabilities via the native platforms and 3rd party tools
Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
Proactive approach to expanding knowledge and capabilities
Attention to detail
Able to communicate effectively and work as part of a wider, cross-channel team
Programming or coding knowledge is not mandatory, but is advantageous
Principal responsibilities :
Performance measures :
Exceptional execution and application of ProgrammaticBest Practices
Consistent adherence to Mindshare processes
Certification in all relevant Google, TTD, Verizon, Xandr, Amazon qualification
Meeting and exceeding client’sperformance targets