Senior Account Executive, Programmatic
Mindshare
London, United Kingdom
4d ago

Programmatic Senior Account Executive

Job title : ProgrammaticSenior Account Executive

Group : Mindshare OutcomesProgrammatic

Client(s) : Various

Reports to : Programmatic Account Manager

Role purpose :

A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for an experienceProgrammaticAccount Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of ProgrammaticAMs and AEs and support the Business Director to implement the strategic vision of the account and team.

In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Agency background :

Mindshare Outcomesis adigital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.

Mindshare Outcomes delivers tailored performance solutions measured against meaningful business outcomes. The Mindshare OutcomesProgrammaticteam are responsible for planning, buying and managingProgrammaticcampaigns as well as multi market coordination for complex global clients within the retail,FMCG, automotive, finance andtechnology, industries.

Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more We are thinkers and doers, relentless in the pursuit of success for our clients.

We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.

The Role :

The candidate will report to the ProgrammaticAccount Manager. Working within the Programmaticteam, they will be integral to achieving client goals, and the development and optimization of Programmaticactivity as part of integrated multi-channel campaigns.

The ideal candidate will have proven experience of successfully planning, executing and optimizing Programmaticcampaigns.

They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key skills & knowledge :

Experience setting up and optimizing campaigns withinDV360, TTD, Verizon, Xandr, Amazon, etc.

Experience using custom audiences and automation to enhanceprogrammaticstrategy and performance

Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights

Strong understanding of Programmaticbest practices around for example buying strategies, formats and audiences

Understanding of measurement capabilities via the native platforms and 3rd party tools

Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)

Proactive approach to expanding knowledge and capabilities

Attention to detail

Able to communicate effectively and work as part of a wider, cross-channel team

Programming or coding knowledge is not mandatory, but is advantageous

Principal responsibilities :

Performance

  • Work with digital platforms like Google DV360, YouTube, DSPs to run best practice compliant Programmaticcampaigns. And the opportunity to run ads across different DSPs platforms
  • Competently create media plans designed to achieve specified KPIs
  • Understand how digital media can be measured and tracked using third party technology, such as Double click Campaign Manager, Adobe Analytics and Google Analytics.
  • Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions / creation, and feed integration)
  • Identifyand implementtesting approaches to improve campaign performance against KPIs
  • Carry out regular account optimization in order to improve performance against KPIs
  • Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
  • Contribute to regular client meetings;preparing and presenting performance detail and account action updates
  • Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
  • People

  • Effectively communicate with yourManager, client team and client contacts regarding deadlines and delivery of work
  • Train Grads and Executives on how to effectively and efficiently build paid social campaigns and applying best practices for managing Programmaticactivity
  • Support the Account Executive with tasks, providing guidance where needed
  • Process

  • Complete the Mindshare finance process for all clients
  • Carry out regular campaign and budget management checks
  • Support Account Executives in following all Mindshare processes
  • Performance measures :

    Exceptional execution and application of ProgrammaticBest Practices

    Consistent adherence to Mindshare processes

    Certification in all relevant Google, TTD, Verizon, Xandr, Amazon qualification

    Meeting and exceeding client’sperformance targets

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