To support Global Content Editor to drive brand awareness, traffic to our brand site, digital engagement and audience growth via content that supports marketing and communications objectives.
The Global Content Coordinator is pivotal to the team, responsible for delivering engaging and inspiring content across our digital social channels, actively seeking opportunities to deliver audience growth and build brand awareness.
They will be able to think channel first and use key analytical insights to improve results.
They should be ideas driven and comfortable in generating and delivering content ideas which capture the unique spirit of the brand whilst maintaining a commercial edge.
They will have a strong brand background and be experienced in creating content which is in keeping with the brand tone of voice.
In addition they should possess strong editorial copywriting skills with the ability to adapt and create copy to suit varying digital touch points.
They should have their finger on the pulse, with a strong social media knowledge and overview of the digital world, continually coming up with content ideas whilst keeping an eye on the competitor landscape.
They will be aware of relevant industry influencers and potential candidates for interview / collaboration. They should be comfortable at taking the project lead in creating content from conception to delivery ensuring assets are created and delivered in a timely manner.
They should also execute a post analysis of projects to better shape upcoming content and set KPI’s.
They should be a team player, willing and enthusiastic to work with the Content Editor and wider team to deliver content to an exceptionally high standard.
They will support the Content Editor to allocate budget, ensuring appropriate spend is used effectively to gain the most ROI.
They will be responsible to coordinate the smooth running of day-to-day activities across social and online outlets from managing calendars to monitoring content-
ensuring content is live on time and all markets have everything they need.
Positive can do attitude
Good relationship builder
Brand Experience (luxury brand preferable)
Strong analytical skills- ability to review statistics and reporting
Experience working with a CMS system preferable