Brand & Sponsorship Specialist
Canon
London, London, United Kingdom
3d ago

Job Purpose and Summary

To develop, manage and safeguard the Canon brand in EMEA, keeping it relevant, refreshed and dynamic for key audience groups.

Project management and delivery of Canon’s sponsorship portfolio to support sales, improve brand awareness, brand image and customer relationships.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us.

You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

To develop, manage and safeguard the Canon brand in EMEA, keeping it relevant, refreshed and dynamic for key audience groups.

Project management and delivery of Canon’s sponsorship portfolio to support sales, improve brand awareness, brand image and customer relationships.

Brand Marketing

Support the Brand & Sponsorship Senior Manager and Team Lead to develop Canon’s brand strategy and brand positioning recommendations, through brand marketing plans, to ensure effective and aligned brand positioning and messaging across all EMEA business unit communications, marketing and sales activities.

Work with BUs and Functions to ensure brand governance across EMEA including the creation and application of visual identity guidelines, and the use of the Canon marque across EMEA, and ensure consistent understanding and application of the brand principles across all communication touchpoints.

Work with Creative Services team to develop and maintain the visual identity system, including all guidelines, templates, audit programmes and approval processes.

Be an internal Brand champion, acting as a key reference point for all internal brand queries.

Together with the Brand & Sponsorship Team Lead work with the business to develop brand advocacy programmes. Identifying brand ambassadors from across the business, initiate development programmes and identify advocacy programmes.

Manage the suite of Canon’s branded merchandise and associated web portal.

Sponsorship

Support Brand & Sponsorship Senior Manager and Team Lead to activate Pan-EMEA Sponsorship Programmes ensuring all rights are fully utilised across all communication channels.

Work with BU stakeholders to proactively identify opportunities to build meaningful brand partnerships with Canon.

Manage day-to-day sponsorship approval processes and for central and local sponsorship activities, ensuring these processes are adhered to at all times by all Business Unit stakeholders and NSOs / RSOs.

Actively encourage and educate the use of KPI’s and measurement techniques to evaluate the suitability and / or success of sponsorship activation.

Manage specific Brand & Sponsorship project budgets in line with governance and finance guidelines.

What we ask

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it.

We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

  • A Marketing / relevant University degree or equivalent by experience.
  • Extensive experience of working in Brand Marketing / Sponsorship role / s
  • Self-motivated with high expectations, standards, determination and a flair for strategic thinking
  • Excellent written and oral communication skills with the ability to present in a compelling way.
  • Service orientated, professional with a positive energy.
  • Ability to meet deadlines, problem solve and remain calm under pressure.
  • Ability to synthesize and simplify complex information.
  • Ability to work on a portfolio of projects at any given time, responding flexibly to the changing needs of the business.
  • Ideally experience managing pan-European brand and / or sponsorship programmes for either an agency or multinational brand.
  • Must have excellent interpersonal skills, able to communicate effectively with all business stakeholders at all levels within the organisation.
  • A team player who enjoys working as part of a team
  • You will need

  • Planning & organising effectively
  • Drive for results
  • Focus on customer
  • Act as a team player
  • Communicate effectively
  • Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together.

    You can expect the exceptional and achieve the exceptional, with the world's best imaging company.

    Expect the Exceptional.

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