Ad Tech Director
London, England, GB
5d ago

Job Description

We have an exciting new career opportunity within our growing Zenith Global team, based in our iconic Television Centre offices in London.

Our Zenith Global team are responsible for leading digital strategy, operations, consultancy and project management across key global blue-chip clients.

As a team, we sit at the forefront of technology and innovation driving client / agency growth and transformation by simplifying complex digital tasks.

You will play a crucial part in the team across the following core responsibilities :

  • You will develop impact assessments and identify areas of cookie dependency
  • You will take the lead in defining roadmaps, strategies and pilots to prepare for a cookie depreciation
  • You will educate internal and external stakeholders of the implications and opportunities associated with cookie depreciation
  • You will lead the solution architecting for identity solutions for Zenith Global clients
  • You will act as the technical expert for identity product and solution integration
  • You will oversee correct set up of all ad tech platforms and not limited to adservers and Programmatic platforms
  • You will lead ad tech integration with client chosen mar tech
  • You will ensure data collection is tracking accurately across a variety of tools / platforms
  • Qualifications

    The role requires the ability to seamlessly support the Zenith Global team with ad tech enabled solutions and services.

    To ensure this career opportunity is a suitable match for your career search and skillset, we are looking for the following from all applicants to this position :

  • Experience in in ad tech, with a strong focus on cross device and omnichannel consumer experience
  • Strong understanding of identity platforms (LiveRamp, Merkle, Acxiom, Experian, Nuestar.)
  • Experience with cloud data bases and CDPs is a plus
  • Extensive experience in paid and owned media platform integrations and strong understanding of how regulations like CCPA and GDPR are impacting these marketing channels
  • Additional Information

    At Zenith, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

    We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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