Senior social media executive
We’re looking for a passionate and experienced digital marketeer to help take our social media to the next level. Having become proficient in managing social media accounts, you’ll be responsible for creating original content, managing posts and responding to followers.
The successful candidate will work together with our engagement and content teams to place suitable content across Twitter, Instagram, Facebook and LinkedIn to increase market awareness of our brands across the industry, improving engagement both internally and externally.
As an experienced social media executive, we expect you to be up to date with the latest digital technologies and social media trends.
You should have excellent communication and copywriting skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) to improve external and internal engagement
Implement social media plans aligned with business goals
Set specific objectives and report on ROI
Work with key spokespeople to build their digital presence and expertise
Monitor SEO and web traffic metrics
Collaborate with other marketing, sales and customer service teams to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee any issues that may arise and work to manage each situation appropriately
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up to date with current technologies and trends in social media, design tools and applications
Required skills and experience :
Have a proven track record of growing and engaging communities in social media
Have a passion for the brand, ensuring brand integrity at all times
A strong communicator with excellent social marketing conversation skills
Able to work with the team on social best practices and planning
Confident using project management skills to deliver multiple content projects, often at the same time
Excellent creative copywriting skills and proven content creation ability
Ability to deliver creative content (text, image and video)
Strong analytical skills including familiarity with web analytics tools and social media reporting tools