Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.
As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.
Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m / SIX.
Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies
About the Team
Finecast in the UK is made up of an expanding team of 70+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.
Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.
We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.
There is no place for politics - Finecast is a fun, open, honest place to work where we support each other for our mutual success.
The Data Solutions Executive will sit within the UK Product, Data & Analytics team reporting into the Audience & Measurement Insights Manager.
This is an exciting opportunity for an entry level or early-stage career, someone motivated to learn quickly and build their career in a fast-paced environment.
The objectives of the Data Solutions Executive will focus on supporting the management and continued development of the Audience Insights and Planning strategy of Finecast by helping to deliver solutions that enable advertisers to precision-target viewers through the addressable TV advertising
The role will require a flexible and creative thinking approach because it sits within an area of continued growth and evolution, with multiple projects to juggle and different stakeholders to relate with.
Good and assertive communication is a key requirement along with a natural data literacy and the motivation to learn.
The Data Solutions Executive will work closely with the wider Data Solutions team in cross-functional projects related to Audience Planning, Data Insights and Measurement solutions that support the Finecast audience strategy providing our client with cutting-edge targeting capabilities and sustain the growth and scale of the business in the market.
This is a dynamic and compelling role, and the successful candidate will need to demonstrate an ability to manage multiple projects simultaneously.
You will develop a close work relationship with various internal and external teams and the key responsibilities for the role are :
Data Management and Insights
Support with the post-campaign report and data analysis.
Projects and Process
Candidate Requirements :
The ideal candidate will have some data skills with the capacity to interpretate the data to draw out insights married with a strong business acumen.
Nice to have :
Finecast Team Identity
We believe that brilliant teams attract the next generation of brilliant employees.
Our values matter because they set the tone for the way we behave internally and externally. They are real and lived every day.
Innovate : Through creativity and vision, we evolve.
Belong : Together we promote a sense of self-worth and fulfilment.
Strive : We support each other's growth and development, to drive success.
Respect : We earn respect through trust and integrity.