Strategy Associate
Purpose Campaigns
3d ago


Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilisation and storytelling to help the leading organisations, businesses, activists, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change.

To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organising, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action and creates lasting impact.

Join the team that made all this work!


The Purpose Climate Lab’s mission is to accelerate and build the ambition of just climate solutions around the globe. We support innovative climate campaigns and cultural interventions using an experimental approach embracing failure as an opportunity to learn and innovate and taking advantage of cutting-edge digital and communications strategies to achieve meaningful impact.

Our work is rooted in our partnership with a wide variety of key stakeholders, ranging from local organizations, to businesses, to key influencers specific to the geographies we engage in.

We embrace the idea of movement generosity, delivering our support and strategic campaigning in the spirit of building local capacity, and operating under the brands most compelling to our partners and their stakeholders.

We are committed to transparency sharing our information, learning and relationships with others who might use it. This series of case studies is part of our commitment to sharing what we do, in hopes of spreading best practices and innovation across our field.


The role is full time and reports to a Campaign Director. The position is based in Purpose’s London office but being based in other parts of the UK is possible.

As a Purpose Strategy Associate, you will :

  • Support the development of integrated grassroots campaign strategies (digital, grassroots, paid, earned, owned, partnerships, influencers etc.
  • that move people to action and change public narratives

  • Play a supporting role in campaign execution, including developing campaign content (e.g., writing email and social media copy), executing offline tactics and stunts, running experiments (e.
  • g., A / B email subject line tests), monitoring metrics, and sharing data-driven results

  • Support campaign lead in developing approaches to engage new audiences on important issues through creative campaign concepts and content that optimized for participation and public engagement
  • Support the development of campaign narratives and identify storytelling opportunities and channels
  • Contribute to the development of campaign content in partnership with the Purpose creative team, including videos, graphics, and digital experiences
  • Be part of a team that analyzes the issue landscape and identify opportunities for interventions for impact
  • Contribute to campaigns from research and analysis to strategy to concept through to planning, execution and measurement, in partnership with creative
  • Contribute to preparing for fundraising and partnership conversations
  • Develop and present professional and high quality client-facing deliverables, such as strategy presentations with clear flow and focused recommendations, campaign plans outlining goals, audience, channels, partnerships, timeline etc.
  • This is what a day in the life of an Strategy Associate looks like :

  • You will be developing advocacy campaign strategies and tactics that shift narratives and move people to action
  • You will be developing organizing strategies and tactics to build and engage communities of supporters in advocacy campaigns
  • You will be developing communications & marketing plans to bring advocacy campaign messages and calls-to-action to target supporter audiences, both online and offline
  • You will be producing advocacy campaign assets and tactics : from writing emails, mastering social media for good to organising a crazy stunt.
  • Whatever it takes you’ll do it.

  • You will be involved in the development of creative content including short viral films, website and digital experience and writing copy.
  • You will be working in partnership with a diverse range of groups from grassroots activists, media and some of the world’s biggest institutions.
  • If these are things that get you out of the bed in the morning we want to hear from you :

  • Thinking about how to make the world a better place.
  • Asking who holds the power, and how to move people to action
  • How to tell stories that stop the heart and move the mind
  • The internet. What works on it, why and how you can create the next viral hit.
  • Why are the things you care about not on the homepage of the New York Times and how you get them there

  • Interest and some experience in political advocacy, organizing, digital activism, public policy, or creative campaigns
  • Proven ability to deliver creative campaigns that move people to action
  • Ability to work under pressure and tight deadlines, and stay organized to get a campaign out the door
  • Strong writing and communication skills
  • Demonstrable strong analytical and strategic thinking and campaign planning skills
  • Strong teamwork skills, comfortable in a highly collaborative team culture and a hierarchical team structure
  • You’re a person of integrity, people enjoy working with you, and you’re personally committed to progressive and humanitarian values
  • If these are the things that get you up in the morning, we want to hear from you! Please submit your resume and a cover letter that gives us insight into your passion and qualifications for the role.

    Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways.

    We believe we are stronger and most effective with a diverse team leading the charge. People of all ethnic backgrounds, women, LGBTQ individuals and people with disabilities are strongly encouraged to apply.

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