TLA Account Executive- London
London, GB
22h ago
source : DirectEmployers Association

Job Description : Role Title : TLA Account Executive- LondonLocation : LondonTravel requirements : Field BasedOrganisation : Diageo, GBReports to : Commercial Sales Manager, GBReserve GB Context : Diageo Reserve is a high-growth business that focuses on unlocking the enormous potential of premium and luxury spirits.

The Reserve portfolio has tripled in size in the last 5 years, doubled in the last 3 years and we have the ambition to grow to over £100m revenue.

With an industry-leading portfolio that includes Ciroc vodka, Haig Club, Johnnie Walker SDLX, Tanqueray TEN, Ketel One, Zacapa, Talisker, Singleton and Lagavulin we are beating the competition but still only have a 9% share of the premium spirits market in GB, so the opportunities for growth are enormous.

The Reserve team are focused on building brand momentum and engaging consumers, by working in partnership with the very best trend leading customers in both the On and Off Trade.

The strategy for Reserve GB is very simple and clear and the key accountabilities for this role are lined up against that strategy.

Explode growth of our luxury brands (Ciroc, Haig, Ketel One, Tanqueray TEN, Bulleit, JW SDLX). The key battleground to grow these brands will be the Premium on trade universe in GB, approximately 1,500 outlets.

Winning here will lead to wider off and on trade distribution Grow Value on Malt whisky. There is huge potential to grow the Malts business through the on and off trade by developing and executing activities that deliver additional value for the consumer, with both Flavour Led and Aged variants.

Seed and build Incubation brands. New to world brands are crucial to our long-term ambition and this role will play an important role and will allow us to seed and build these new brands in some of the best bars and hotels globally.

This is a key role, reporting to the CSM, GB and responsible for the P&L of approximately 100 of Londons best Hotels, Cocktails Bars, Restaurants and Clubs.

Example customers are Edition Hotel, The Rosewood, Home House, The Savoy, Sketch and many more. This is a high NSV RPC areas delivering over £800k NSV today with an ambition to grow to £1.

6m over time. You will work with a motivated team who have built strong customer relationships across our total business and our customers.

Key Accountabilities : Working with Reserve Marketing, Culture & Entertainment and Brand Ambassador team to deliver the annual P&L for your customers as measured by Salesforce.

This will be delivered through a combination of securing pouring contracts and delivering exciting and bespoke activations on Reserve brands in these accounts.

  • Play a leading part in influencing the total GB field sales business, and help drive scalable solutions particularly on whisky and mass luxury brands.
  • Deliver accuracy in the P&L and an R&O that feeds through to the on trade Channel P&L+ Build and hold relationships with the owners / managers of the key retail groups in your account file+ Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams so we are constantly responding to the latest trends, especially regarding the "with food" occasion.
  • Top 2 Leadership Capabilities for this role : Win through Execution ·Deliver stand-out brand activations, agreed according to Diageo and customer priorities·Build the distribution of Diageo's mass luxury portfolio·Seed Diageo's beer portfolio (Hop House, Guinness, Open Gate Brewery innovation) so that it creates a halo in the wider GB on trade·Use your experience of the on trade to direct your customer A&P budget towards the highest ROI opportunities·Know your own role in beating the competition, be restless in growing your understanding of the premium spirits market and use that to drive performance Shape the Future ·Develop the strategy by customer and brand to "chart the course" towards the goal of £2m NSV·Constantly scan the on trade environment for the emergence of new and premium groups that we should be working with·Identify ways to secure resources and make things happen and have the energy and know how to implement.

  • Display commercial acumen. You will be a key enabler of growth within GB and will be expected to harness your commercial insight to create new opportunities.
  • Restless in finding solutions to deliver greater value growth for the Reserve portfolio and for your customers·Idea generation, solution focused, drive new opportunities, anticipate trends and think in the future Essential Qualifications / knowledge / experience required / languages + 5 years of significant on trade experience+ Commercial mindset essential+ Analytical, systems aptitude and advanced Excel skills+ An existing network within the GB on trade preferred+ Able to demonstrate excellent relationship building and influencing skills across functions Barriers to success in role + Unable to work effectively within a diverse team of account managers and brand ambassadors+ Unable to distil brand objectives into actionable activation plans within resources available+ Inability to build trusting relationships across a broad range of stakeholders, demonstrate flexible style+ Inability to prioritise and manage own deliverables+ Unable to challenge status quo and influence others+ Poor commercial insight or understanding of the trade,+ Inability to deal with ambiguity and a fast changing environment Worker Type : Regular Primary Location : Park Royal 7HQ Additional Locations : Job Posting Start Date : 2020-06-25-07 : 00As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries.
  • Our ambition? We want to be one of the best performing, most trusted and respected consumer products companies in the world.

    Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here.

    It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world.

    Today, nothing's changed.We're proud to be more than 30,000 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible.

    In fact, we're helping to define their career growth through stretching roles and exciting development opportunities.Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world.

    It makes for a stimulating and rewarding working environment, where everyone can flourish.

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