Job Description : Role Title : TLA Account Executive- LondonLocation : LondonTravel requirements : Field BasedOrganisation : Diageo, GBReports to : Commercial Sales Manager, GBReserve GB Context : Diageo Reserve is a high-growth business that focuses on unlocking the enormous potential of premium and luxury spirits.
The Reserve portfolio has tripled in size in the last 5 years, doubled in the last 3 years and we have the ambition to grow to over £100m revenue.
With an industry-leading portfolio that includes Ciroc vodka, Haig Club, Johnnie Walker SDLX, Tanqueray TEN, Ketel One, Zacapa, Talisker, Singleton and Lagavulin we are beating the competition but still only have a 9% share of the premium spirits market in GB, so the opportunities for growth are enormous.
The Reserve team are focused on building brand momentum and engaging consumers, by working in partnership with the very best trend leading customers in both the On and Off Trade.
The strategy for Reserve GB is very simple and clear and the key accountabilities for this role are lined up against that strategy.
Explode growth of our luxury brands (Ciroc, Haig, Ketel One, Tanqueray TEN, Bulleit, JW SDLX). The key battleground to grow these brands will be the Premium on trade universe in GB, approximately 1,500 outlets.
Winning here will lead to wider off and on trade distribution Grow Value on Malt whisky. There is huge potential to grow the Malts business through the on and off trade by developing and executing activities that deliver additional value for the consumer, with both Flavour Led and Aged variants.
Seed and build Incubation brands. New to world brands are crucial to our long-term ambition and this role will play an important role and will allow us to seed and build these new brands in some of the best bars and hotels globally.
This is a key role, reporting to the CSM, GB and responsible for the P&L of approximately 100 of Londons best Hotels, Cocktails Bars, Restaurants and Clubs.
Example customers are Edition Hotel, The Rosewood, Home House, The Savoy, Sketch and many more. This is a high NSV RPC areas delivering over £800k NSV today with an ambition to grow to £1.
6m over time. You will work with a motivated team who have built strong customer relationships across our total business and our customers.
Key Accountabilities : Working with Reserve Marketing, Culture & Entertainment and Brand Ambassador team to deliver the annual P&L for your customers as measured by Salesforce.
This will be delivered through a combination of securing pouring contracts and delivering exciting and bespoke activations on Reserve brands in these accounts.
Top 2 Leadership Capabilities for this role : Win through Execution ·Deliver stand-out brand activations, agreed according to Diageo and customer priorities·Build the distribution of Diageo's mass luxury portfolio·Seed Diageo's beer portfolio (Hop House, Guinness, Open Gate Brewery innovation) so that it creates a halo in the wider GB on trade·Use your experience of the on trade to direct your customer A&P budget towards the highest ROI opportunities·Know your own role in beating the competition, be restless in growing your understanding of the premium spirits market and use that to drive performance Shape the Future ·Develop the strategy by customer and brand to "chart the course" towards the goal of £2m NSV·Constantly scan the on trade environment for the emergence of new and premium groups that we should be working with·Identify ways to secure resources and make things happen and have the energy and know how to implement.
Our ambition? We want to be one of the best performing, most trusted and respected consumer products companies in the world.
Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here.
It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world.
Today, nothing's changed.We're proud to be more than 30,000 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible.
In fact, we're helping to define their career growth through stretching roles and exciting development opportunities.Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world.
It makes for a stimulating and rewarding working environment, where everyone can flourish.