At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
Clients include Nike, Rolls-Royce and Elton John.
As a Senior Strategist, you understand how communications and culture, technology and psychology, intersect in the mind of the consumer.
Additionally, you are able to analyse the data to create a compelling story. You will frame problems in unexpected ways and be relied upon for clarity, leadership, and perspective by the internal team and clients.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Ability to understand the dynamics of a client’s business and the sector in which it operates
Understand how business, brands, and customers interact, with a deep knowledge of the role that technology plays in this relationship
Experience in insight and idea generation with examples of successful application of insights and ideas generated
Ability to judge ideas for their distinctiveness, relevance, and effectiveness, and to refine and improve the ideas of others
Can provide strategic direction on specific initiatives, identifying the key message or proposition and the best means to communicate or demonstrate this
Can translate strategic recommendations concerning online experiences into actionable content and / or function
Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding
Familiarity with the application and analysis of a wide range of qualitative and quantitative research techniques
Ability to design and implement measurement plans
Experience in a planning discipline, with an online, direct marketing, product development or a research background
Research and analytical skills, experience facilitating workshops and a working knowledge of Information and Internet technologies
A track-record of generating customer insight and detailed recommendations on the basis of research findings
Strong communication skills and the ability to work with senior clients are essential requirements
A background in the conception, design, development, and improvement of web-based services, products and solutions is advantageous
Passion, a point of view and / or experience in the sports and fitness sector is highly desirable