Paysafe is a leading global provider of payments solutions and offers a unique suite of capabilities to both consumers and businesses.
With over 20 years of online payment experience, an annualised transactional volume of over $80 billion and approximately 3,000 employees, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Such a diverse mix of products delivered at scale creates an exceptionally broad wealth of data from which we have the opportunity to build a deep understanding of our customers, their needs and behaviours.
This role is focussed on analysing the data to shape our lifecycle marketing programme, driving intelligent decisions into the heart of customer interactions to maximise impact and lifetime value.
Work with the marketing team to shape and deliver the marketing strategy and objectives
Investigate, interpret and understand complex data, translating it into value driven insight
Utilise an inquisitive mindset to analyse behaviours and trends to build a deep understanding of customer needs
Build and deploy a range of targeting tools to ensure we communicate with customers at optimal points in their lifecycle to maximise the success of our communications spend
Drive the application of appropriate tests, utilising suitable tracking and KPI measurement methodology to continually learn and improve our marketing & communications strategy
Use predictive modelling and segmentation techniques (ML) to develop robust multi-variate solutions which can help direct contact strategy towards an NBA approach
Review and analyse performance of the communications strategy to identify opportunities for improvement, selling in recommendations for change with key stakeholder groups
Collaborate with Insight colleagues to ensure we deploy a holistic approach to lifecycle communications throughout all customer touchpoints and lifestages
Distil insights and complex targeting into easily digestible language, using appropriate presentation methods to share key findings and recommendations with stakeholders
3-5 years’ experience in a similar analytics role, able to demonstrate the application of data insights into CRM strategy and action
Mathematics related degree or significant applied experience in a work environment
Able to extract meaningful insights from the data which drive real business impact
Experience of influencing stakeholders to adopt data-driven recommendations
Comfortable working with multiple technologies to deliver analytical solutions & insights
Must have experience working with large, complex and diverse datasets
Naturally inquisitive, a passion for working with data and able to tell the story
Able to thrive in a fast-paced environment, happy to multi-task across competing priorities
Interprets problems into analytical investigations to find answers to complex questions
Has a Can do attitude, is a team player, eager to learn and share knowledge / experience
Knowledge of payments, ecommerce, digital content and gambling markets desirable
A background of analysing and working with online and offline media strategies
Advanced SQL, able to construct complex queries
Strong Excel skills (VBA a plus)
Good presentation & visualisation skills including Tableau or similar
R or Python for statistical analysis, specifically segmentation, regression or clustering
Sound grasp of statistical concepts, appropriate use and application of them
Excellent communication skills
Ability to work independently or as part of a wider cross-functional team