Director, Global Insight and Marketing – Paternity cover FTC
Egencia LLC
London , United Kingdom
5d ago

What you'll do :

You will champion and lead the embedding of Customer Insight’ across the organisation, educating the business on deep understanding of the customer, delivering insight that enables proposition and brand development and helping to craft a strategy that will improve the long-

term health of our customer base.

You will use your extensive knowledge of customer insight and research techniques (both qualitative and quantitative) to actively explore, assemble and analyse data sets from across the business, drawing insightful conclusions and making actionable recommendations which keep the customer at the heart of everything we do.

Lead strategic audience coordination across marketing teams to ensure efficient and incremental return on investment through the use of our 3rd party Data Management Platform and integrations with numerous marketing suppliers.

Partnering closing with customer analytics to figure out most effective level of investment in a customer and unlock insight to make our marketing efforts more effective through the use of data and technical integrations.

Effectively work across marketing and product teams within to ensure we maximise customer value through acquisition, development and engagement with our key loyalty and communication vehicles to drive long term customer value.

Lead key strategic projects aimed at improving the overall performance of the business and our key audiences.

You will use your extensive knowledge of customer and digital marketing and making actionable recommendations which keep the customer at the heart of everything we do.

You should also possess customer obsession and a desire to affect change on behalf of the customer, experience managing and influencing senior partners, strong project management and analytical skills, as well as experience of delivering projects in complex and ambiguous environments.

Who you are :

  • a customer advocate, helping the business to understand and connect with our customers at the overall and segment level
  • skilled in gaining insights from multiple sources to inform strategy and deliver customer and business value
  • experience defining and working with customer level segmentations
  • good analytical skills, strong commercial acumen and the ability to communicate complex concepts concisely and clearly
  • ability to establish tangible actions from insight and drive delivery through a cross functional marketing team
  • excellent logical thinking, communication skills and confident presenting a story to senior leaders
  • ability to perform in a high-pressure, dynamic environment
  • high energy and can-do attitude
  • curiosity and passion for making an impact for the customer
  • understanding of digital marketing strategy and data platforms
  • You will fit this role if you have :

  • Bachelor's degree in Marketing / Business / Economics
  • Several years’ experience in Insight or Customer Marketing disciplines
  • Strong analytical skills and exposure to research and analysis techniques
  • Proven attention to detail in dealing with complex projects and time-sensitive deliverables
  • Project management training, qualification or experience
  • Consultancy style level of presentations and experience with flexibility when dealing with different problems and senior leaders
  • Proficient in the use of Microsoft PowerPoint, Excel, and Word
  • Previous experience of leading a team and developing high potential individuals
  • Why join us?

    Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.

    Our brands recognize the power of travel to break down barriers and make people's lives better that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

  • Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal;
  • to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small.

    We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.

    Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

    If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

    Our family of travel brands includes : Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

    Relocation (Y / N) : N

    Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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