Audience Strategy Manager
Zenith
London, England, GB
1d ago

Job Description

We are looking for an experienced Audience Strategy Manager to work with us as we continueto expand our data-driven marketing capabilities.

You will work closely with the Audience Strategy Director to make informed decisions across Zenith Global's large client portfolio, which includes : Essity, Kering, Nomad Foods, and Reckitt Benckiser.

This is an unmissable opportunity if you are looking to own the deployment of solutions across such a varied selection of large-scale clients.

You will work with a consultative, thought-led approach, and will have a passion for understanding how we can leverage data across all biddable media environments.

Responsibilities

You will primarily focus on defining audience strategies as well as providing operational guidance and in-platform support to both client media and agency activtion teams.

Success will be determined in these core areas :

Audience Operations & In-Platform Support

  • Provide support for in-platform audience segment creation and activation for use on display and video campaigns.
  • Forecasting and sizing of 1PD opportunities against media partners
  • Support with media activation for display and video activity through defining audience activation budgets, testing match rates and developing creative strategy for audience segments being activated.
  • Support with 2nd and 3rd party partner / audience recommendations
  • Audience Strategy

  • Support on data-driven marketing strategy and operational support, i.e. use case planning, user guide / playbook, audience builds, optimisation, etc.
  • Deliver audits and reports to support media use cases
  • Future-proofing Audience Strategy
  • Develop impact assessments and identify areas of cookie dependency
  • Support definining roadmaps, strategies and pilots to prepare for a cookie depreciation
  • Support internal and external stakeholders of the implications and opportunities associated with cookie depreciation through education
  • Creating measurement and testing frameworks to support media use cases
  • Qualifications

    To ensure this is a suitable match for your career search and skillset, we are looking for the following from all applicants :

  • You will possess a combination of strong analytic, problem solving and client facing skills, mrried to deep technical knwoledge of advertising technology platforms.
  • You will have hands on experience with platforms (e.g. DSPs, DMPs) not just theoretical experience.
  • You will have prior experience delivering complex technical content to large groups, in a coherent, accessible and inspiring way.
  • You will have the ability to grow client relationships through new strategies and innovatives ideas.
  • Additional Information

    At Zenith, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.

    We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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