Travelzoo is seeking a Marketing Manager Member Acquisition to join our team in London, UK. The marketing team is responsible for acquiring and retaining Travelzoo members;
increasing brand awareness through public relations, social media, and brand marketing; and elevating our brand perception across everything that we do.
In this role, you are responsible for our performance marketing. Your main objective is the acquisition of new members for our travel community in the UK.
The ideal candidate should possess a strong analytical background and a passion for KPIs as well as ongoing campaign optimization.
Do you feel
Enthusiastic to understand the target groups, the acquisition funnel, and all touchpoints along the customer journey
Motivated to take on responsibility for all digital marketing activities (incl. SEA, Display, Paid Social, Affiliate, Email, etc.)
Keen to conceive, implement and optimise digital marketing campaigns, including new bidding strategies, creative optimization, and A / B testing
Capable of providing and analysing performance and cost reports to evaluate channel effectiveness based on pre-defined KPIs and performance targets
Driven to work with our data analytics tools (Adobe Analytics, Google Analytics, internal reports, etc.) to track and evaluate conversion results, website traffic, and customer behaviour
Confident to identify and seize new member acquisition opportunities
Able to manage both digital and creative agencies and in-house campaigns
Curious to follow and identify new marketing trends and monitor our competitors
Empowered to cooperate closely with our European marketing teams to drive synergies and share best practise
You are ideally
Degree educated (or equivalent experience), ideally in Marketing, Business or Data Science
A professional with 5-10 years' experience in an online marketing role and a focus on lead generation
A high performer with a thorough understanding of Google and / or Adobe Analytics, tracking solutions, and knowledge of attribution models
An analytical and results-driven person with data affinity
An individual who enjoys developing creative concepts and digital ad copies and has high attention to detail. Photoshop skills are a plus.
An excellent communicator with good negotiation skills
Empathetic with a hands-on and innovative working style as well as can-do attitude
Passionate about travel, knowledge of the tourism and lifestyle industry in the UK is a plus
Fluent in English
What’s in it for you
Broaden your horizon by working in a different country
Experience one of our travel deals first-hand we call it the Travelzoo Experience
Be part of a global team
Work hard and celebrate in style at our team events
We recognize your achievements with our employee awards
Enjoy working like an entrepreneur? Our collaborative culture will provide you with this opportunity
Hybrid work model. Meet virtually or in one of our elegant workspaces in the heart of vibrant cities
Enrich your career perspectives by joining our global mentorship program
Is life-long learning important to you? We offer online and offline learning options
It’s not all about the money, but money is important. We offer competitive compensation and benefit packages
If you are excited about this opportunity and feel intrigued by our values of leading by example , warm heart , cool head and working hands , then we would like to get to know you!