CRM Executive
Surbiton, Kingston upon Thames, Greater London, United Kingdom
2d ago

Within our yachts brands, Leopard Catamarans, The Moorings and Sunsail, not only do we develop and sell state-of-the-art catamarans, but we plan and execute fantastic yacht charter adventures across Europe, the Caribbean and beyond.

At Leopard Catamarans we design spacious, robust, performance-driven cruising catamarans which are highly adaptable to sunny destinations!

Within our charter brands, The Moorings and Sunsail, we have an abiding passion for sailing, by taking sailing holidays to the next level across the most spectacular destinations worldwide which keep our customers coming back again and again! From independent sailing holidays to fully catered crewed and power yacht charters we offer our customers a range of product options, and most importantly an unforgettable experience.

The secret to our success within the yacht industry lies in our exceptional teams, we’re united by the same mission : to have fun while creating extraordinary experiences on the water.

The Global CRM Executive is part of the CRM team and is responsible for the execution of Yachts’ Global CRM strategy, specifically customer and prospect lifecycle communications and ad hoc campaign communications support.

Key to this is ensuring projects are delivered on time, on budget and on brand, with the individual communication and campaign details and follow up analysis being effectively communicated with all stakeholders.

This includes working closely with the wider global marketing team as well as external agencies and partners.

The CRM Team is responsible for all direct to customer communications within Yachts, working across the entire portfolio of Bases and Brands.

The team is multi-disciplinary and contains a critical mix of strategic leadership, customer data management and MarTech delivery, all working closely together to achieve the overall shared strategy and vision.

The CRM Team works cross functionally with Sales, Customer Insights and Data, IT Delivery, Engineering, Data Platforms, and Operations.

Collectively our purpose is to drive a data driven marketing agenda that increasingly represents the catalyst for sustained business growth.

What you will be doing :

  • Delivery of lifecycle communications for prospects and customers
  • Support ad hoc campaign communications requests
  • Execution of DM, email and SMS campaigns
  • Brief data selection for campaigns
  • Individual campaign communication reporting
  • Execution of ad hoc web update requests
  • Support execution of global social communications
  • Support delivery of data capture initiatives to maximise customer and prospect data
  • Support delivery and evaluation of analysis and reporting for individual campaign communications
  • Administration of CRM Budgets
  • Daily contact with stakeholders
  • What we are looking for :

  • CRM campaign delivery experience.
  • Strong process / project management skills.
  • Strong communication analysis skills.
  • Creative capability with ability to write clear and concise briefs.
  • High standard of proof-reading skills.
  • High degree of accuracy and attention to detail.
  • Ability to develop relationships both internally and externally, including ability to work with cross-functional teams and externals partners.
  • Comfortable delivering reports showing campaign success and future improvements.
  • Understanding of direct mail, email marketing and personalised communications, including automated personalised customer experiences and user journeys.
  • Understanding of the CRM marketing opportunities presented by social media.
  • Understanding of CRM database marketing and customer / prospect data collection.
  • Experience working with marketing technology platforms in the Customer Experience Cloud Space
  • Working with us

    Join us and in return you'll be rewarded with :

  • Competitive salary
  • Various employee discounts and offers
  • Cycle to work scheme
  • Contributory Pension scheme
  • Career progression opportunities
  • Apply
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