Senior Copywriter
6d ago

About the job

At GWI, we love creative people people who are passionate about what they do. We’re looking for an enthusiastic, experienced and imaginative copywriter to join our team.

You’ll be responsible for writing effective and compelling copy for ads, our website, email and all collateral we produce, working closely with content marketing teams to track results and optimise as we go.

  • You’ll work collaboratively with designers, and other teams across the business in conceiving and developing ideas for ad campaigns, sales pitches, website copy and short-form multi-platform content.
  • You’ll also need to produce exciting content that takes quite complex products and methodologies and makes them super easy to understand.
  • The role will involve all aspects of a creative copywriting role writing short, snappy copy that immediately grabs the reader’s attention, helping to fine-tune copy for presentations, email, internal and external meetings, development of creative ideas and more.
  • We’re looking for someone who can help us roll out and deliver our new tone of voice and house style. You’ll ensure all projects are delivered to deadline, liaising with other content producers in various teams to maintain consistency, and ensure the right results.
  • About you

    First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude.

    So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.

    The essentials :

  • Your ad copy writing should be second to none, and you work alongside designers to produce effective campaigns together.
  • You’ll need a proven track record in producing successful copy in an advertising or editorial environment, as well as having superb communication skills and being comfortable presenting your ideas.
  • You should be able to make collaborative relationships, show that you value feedback and are willing to learn from others.
  • You’ll need a good understanding of what it takes to write for campaigns and digital media.
  • An ability to interpret and respond to a brief is required and you’ll need to show that one of your strengths is conceptual innovation and creative thinking.
  • Proof-reading skills and attention to detail are musts.
  • Nice to have :

  • Experience with data journalism.
  • Proficiency in Word and confidence working with InDesign.
  • Basic knowledge of SEO best practice.
  • About the benefits

    Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks and rewards.

  • Competitive salary and performance-based bonus
  • 25 days annual leave and Christmas office closure days on top
  • Flexitime and a great work-life balance (don’t just take our word, check out Glassdoor)
  • Simplyhealth cash plan for everyday healthcare
  • Auto-enroll pension plan with GWI matching up to 4%
  • Perkbox for a range of discounts and freebies, including mobile phone insurance
  • Cycle to work scheme and commuter season ticket loan
  • Commit a working day to charity each year
  • 3.30pm finish on Fridays during summer and 4.30pm finish the rest of the year
  • A well-stocked fridge, plenty of snacks (some healthy, some not so healthy) and daily fresh fruit deliveries
  • Christmas and summer parties
  • Regular social activities, including free yoga, cheese and wine evenings and team outings
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