Senior Product Marketing Manager
Intuit Inc
London, England
7h ago

Responsibilities

  • Deep expertise in uncovering customer needs, understanding market context / competition, developing segmentation strategies, creating positioning, and developing differentiated messaging / creative assets
  • Recommend current and future market and positioning opportunities, including new functionality, offerings, line up revisions, and / or business models
  • Partner with Marketing, Product Management, Experience Design & Customer Success teams to deliver your strategy, influence product roadmaps and advocate for experiences that drive consideration and performance results
  • Uncover qualitative and quantitative customer insights and leverage deep empathy to drive decisions and influence product experience
  • Use product data insights to solve the most important problems
  • Effectively use / recommend segmentation and targeting strategies to optimize messaging for the right channel, target and business goal (acquisition, cross-
  • sell, revenue, retention)

  • Create and build compelling go-to-market programmes ensuring product market fit and long-term lifecycle management to drive product uptake and adoption.
  • Work cross-functionally to drive an integrated GTM plan that includes messaging, positioning, channels and creative for different segments;
  • execute on the GTM strategy with end-to-end thinking across the ecosystem

  • Own the end to end view of customer communications across marketing and product channels to ensure consistency of message.
  • Drive results by leveraging influencing abilities across teams for which you do not have direct management responsibility
  • Develop and own results for the 1-year GTM strategy; influence the 3-year strategy
  • Qualifications

  • Bachelor’s degree in Business / Marketing
  • 5-7 years of marketing experience, including expertise in the Product Marketing function supporting marketing strategy development and cross-functional execution
  • Solid understanding of the payment industry and its current evolution across the UK.
  • Understanding of the PSP business model and demonstrated performance in a regulated payments or electronic money institution preferred.
  • Experience leading, coaching and developing individual contributors
  • Results-oriented mindset with a track record of focusing on high-impact activities, cross-channel integration, and driving initiatives through to execution
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed and fast-moving environment
  • Demonstrated success in solving complex problems, driving change, and accelerating the growth trajectory of offerings / channels
  • Comfortable with marketing math; forecasting, CAC, LTV, etc
  • Deep analytical skills that enable analysis of nascent industry movements
  • Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, Intuit has been recognized as a best employer and is consistently ranked on Fortune's "100 Best Companies To Work For" and Fortune World's "Most Admired Software Companies" lists.

    Immerse yourself in our award winning culture while creating breakthrough solutions that simplify the lives of consumers and small businesses and their customers worldwide.

    Intuit is expanding its social, mobile, and global footprint with a full suite of products and services that are revolutionizing the industry.

    Utilizing design for delight and lean startup methodologies, our entrepreneurial employees have brought more than 250 innovations to market from QuickBooks® and TurboTax®, to GoPayment, Mint.

    com, big data, cloud (SaaS, PaaS) and mobile apps. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.

    Discover what it's like to be part of a team that rewards taking risks and trying new things. It's time to love what you do!

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