Marketing Executive for Yorvale
Here at Yorvale, we are a small, growing food business based on the family farm on the outskirts of York. We are currently seeking a creative and organised Marketing Executive to join our team.
The main focus for this role is business to business marketing for Yorvale and our sister company Yorlife Kefir, in order to support the business development team to increase sales and brand awareness.
The role involves full responsibility for the business marketing. This will include the following :
Develop and implement the strategic marketing and PR plan for both brands, Yorvale & Yorlife;
Responsible for planning, structuring and managing all marketing and communications;
Identify and maintain relationships with new collaboration opportunities, business development opportunities and partnerships;
Manage our outsourced design team to create new work for print (e.g. booklets & leaflets) and re-designing and designing new product packaging, sales aids and POS;
Monitor, track and analyse marketing performance and review against competitors;
Work closely with our remote business development team to support sales;
Generate daily content for social media (original text, images, video) that builds meaningful connections with customers and consumers- mainly B2B marketing;
Respond to social media enquiries and support sales;
Write press releases and create news worthy material for local and national press / industry magazines;
Website management & SEO optimisation;
Regularly analyse Google Analytics and create reports;
Create images and graphics for social media using photo editing tools such as Canva;
Make website changes using word press.
Experience required :
Experience using Word Press website management & SEO optimisation
Experienced in Social Media Marketing
Business to Business Marketing (preferred)
Must be comfortable in graphic design or photo editing tools such as Canva
Must be comfortable working autonomously
A background in sales or business development is favoured
The role is office based, full time and permanent.
Our offer :
Flexible working hours
Monthly Ice Cream allowance!