Global Media Manager, FIFA
Electronic Arts
Guildford, England, United Kingdom
6d ago

Remote Work Option : No

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EA’s global media team crafts attention-grabbing experiences that take our stories into the lives of all players globally.

We balance the art of broad media with the science of performance-based media to deliver against short and long-term objectives informed by data and shaped by creativity.

The Global Media Manager, FIFA is the primary media lead acting as a key strategic partner to brand marketing, creative, and analytics for our largest franchise - FIFA.

This position will report into the Head of Media Strategy, EA SPORTS as a part of a newly formed Global Media Strategy team that is structured by franchise.

The Global Media Manager, FIFA is responsible for translating the global media strategy into a focused brief to guide the planning process with our media agency and regional teams responsible for creating country plans across the Americas, APAC, and Europe.

From planning to post campaign analysis, the GMM will partner with the agency and regional teams to maintain a simplified view of the global media approach to share with stakeholders.

The Global Media Manager, FIFA has a thorough understanding of the FIFA product, the international football landscape and paid media, with the ability to advocate for its role within the broader marketing campaign and effectively project manage across a global cross-functional team.

What a Global Media Manager does at EA :

  • Serves as Media's POC for Brand Marketing : Guides our senior brand partners through media objectives and opportunities to facilitate campaign goals, briefing, and flighting for FIFA.
  • Champions the media approaches and ongoing work to CFX partners, globally.

  • Title Media Brief & Campaign Framework : Translates the global strategy and CFX kick-off materials into a focused brief defining the audience and direction on when to invest for Planning, Activation, and Agency teams for them to build the media mix and tactical plans.
  • Responsible for keeping teams informed as inputs from Brand Marketing evolve. Manages the timeline for planning and activation processes, ensuring deadlines are met, while keeping stakeholders informed of key deliverables.

  • Global Media Roll-ups and Media Reporting : Leads the roll-up view of global media plans and timely, accurate and insightful reporting to the business on global campaign performance for FIFA, in partnership with Analytics Remains informed of ongoing campaign optimizations to ensure this is fed into reporting.
  • Global Finance Oversight : Partners with Finance and Regional Planners to maintain the global Budget Control Document for FIFA;
  • Ensures budgets by country and quarter align to the latest plan while flagging risks and opportunities for incremental and proactively scenario plans budget cuts.

  • Global Media Partnerships : Oversees planning and activation of larger media partnerships spanning multiple markets. Partners with Regional Planning to continually monitor the marketplace to identify relevant media partners and opportunities for the FIFA franchise, spanning multiple countries or regions, while sourcing opportunities for upfront deals with the Media Partnerships Lead.
  • Connections Planning Matrix : Deliver optimal experiences with our content by maintaining a flighting matrix mapping message, channel, and asset variation, at a global level.
  • Title Expert : Provide product / franchise expertise including in-depth knowledge of business priorities at a franchise level pertinent to media and be able to share up / down and across the organization.
  • Develop Media Artifacts : Manage Global Media Brief, the Campaign Strategic Framework, Global Campaign Budget Oversight and Global Media Reporting and ensure all media teams are kept up to date.
  • Manages the Global Media Agency in overseeing the planning and execution efforts across regional planning and activation teams for FIFA.

  • Multiple years of experience in media, either in strategy or cross channel planning roles, with an understanding of the planning process, brand and DR KPIs, audience planning, optimisations, and reporting.
  • Proven success in delivering results for past media
  • Proven track record of building relationships and trust with senior stakeholders in Marketing, Creative, and Analytics roles.
  • Interest in the evolving world of data, attribution, and media testing.
  • Strong quantitative, analytical, and problem-solving skills.
  • Ideal candidate has experience operating across multiple markets, with knowledge of global and local regulations.
  • Ability to effectively communicate with confidence and act as a cross-functional connector; experience advocating for the role of media across a global marketing organization
  • Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
  • Thorough understanding of the international football landscape.

  • A smart problem solve r : intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
  • Collaborator : Ability to accomplish a lot through teamwork in a highly matrixed environment. Effective relationships and influencing skills are key to getting work done.
  • Adaptable : Must be nimble to address new opportunities, to deal with the changes we face, to adapt to new expectations and things that aren’t obvious, clear, or easy.
  • A Media Expert : A passion for paid media, the continuously evolving landscape, and the creative application to reach brand objectives.
  • A FIFA and Football (Soccer) Afficionado : Someone who inherently understands the FIFA product that EA delivers to the world, as well as the international football landscape, in order to best bring our media strategies to life.
  • About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion.

    We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers.

    We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life.

    We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer.

    All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

    Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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