Digital Communications Planner
TEN LIFESTYLE GROUP PLC
London, England, United Kingdom
1d ago

Description

This role is crucial in the planning and development of branded and personalised email communications. You will identify opportunities to grow service usage across multiple Client accounts and markets and in doing so, grow the revenue and growth potential of the business.

You will provide strategic and analytical rigor to the planning and scheduling of email communications to members worldwide.

You will work with the wider communications team, complementing their creative, editorial and implementation expertise, with robust, strategic and tactical planning.

You will sit at the cross roads of service usage, operational forecasts and predictions, forward and tactical planning, and email engagement effectiveness.

You will have your finger on the pulse of operational data, and calculate when and how to most effectively and efficiently reach our members.

You will use your research and analysis business pulse data to develop a strategic and tactical comms plan, as well as react quickly and effectively to spikes and dips in service usage.

You will analyse campaigns providing insight and recommendations for future campaigns and improvements.

You will act holistically ensuring that end-to-end journeys are planned, tested and delivered successfully.

You will have an unparalleled understanding of how your work fits within the sphere of our Client programmes and our Operational teams.

Responsibilities :

  • Collaborating with Business Development, Client Services, Operations and the wider Product team
  • Analysing and interpreting a variety of information and data to inform your planning
  • Developing ideas and opportunities, and identifying and tackling business problems
  • Updating, annotating, distributing and explaining the eCRM plans
  • Keeping up-to-date with cultural / social trends, members’ views, behaviours and attitudes
  • Undertaking qualitative research activities
  • Interpret and present activity, insights, data and campaign results to internal and external clients in a professional manner
  • Analysing request volumes and email engagement analytics, informing your planning and providing insight and knowledge to the wider teams
  • Evaluating the effectiveness of eCRM campaigns by location, Clients and vertical at a micro and macro level
  • Requirements

  • Excellent planning and analytic skills
  • Possessing confidence and good interpersonal skills
  • Excellent verbal and presentation skills
  • Excellent commercial acumen
  • Ability to cope well under pressure
  • Highly organised and process orientated
  • Experienced developing strong partnerships with stakeholders
  • Agency-side experience managing large Clients is strongly desired
  • The successful candidate will be :

  • Able to work in a fast-paced and highly ambitious environment
  • Delivery-orientated
  • Demonstrative of a curious and insightful approach to your work
  • Analytical and able to spot and predict trends
  • Demonstrative of excellent commercial acumen
  • A self-starter with an entrepreneurial mindset
  • Is process driven, methodical and detail orientated
  • Can work autonomously and in a team
  • Experienced in email engagement implementation and strategy
  • Loves multi-stakeholder and cross-function working
  • Benefits

    Our people are at the heart of the business and we have a culture of recognition and reward both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role.

    We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.

    All our employees also enjoy a range of benefits regardless of where they are based. Not only do we enjoy monthly Treats on Ten (on the tenth of each month!) but employees also get 3 extra days of annual leave in their third year and an extra month of every 5 years.

    In line with these milestone lengths of service, we also operate a Ten Loyalty Reward program this is a bonus (although we prefer to refer to this as extra spending money’) that is awarded once these milestones are reached.

    The thinking behind the program is that not only does it recognise and reward commitment and loyalty to the business, but it can also be used to fund the adventures to be had during sabbaticals this is the main intention and driving force behind the program.

    We want to give our people extra spending money so that they can truly enjoy their sabbaticals.

    Other benefits that Ten offer, specific to the UK office, range between an employer-contributory company pension (with a scheme that allows full decision making about what investments are made, levels of risk, ethical funds etc), all the way through to various discounts on both travel and entertainment events (the latter is of course available regardless of location).

    There are also lots of social events throughout the year (including drinks on the last Friday of the month) as well as a break-out room where employees can relax (or, if they wish, play one of the numerous games we provide!) whilst enjoying our latest fruit drop or Breakfast on Ten .

    We also offer season ticket loans, access to childcare voucher and cycle schemes and, one of our more popular perks, working holiday opportunities with the ability to work from any of our 20+ offices without taking annual leave.

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